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英國 CMA 對 Meta 提供給發布商與廣告主的條款展開調查

Reuters

更新於 10月30日16:53 • 發布於 10月30日11:15
檔案照片:2025年6月12日,法國巴黎凡爾賽門展覽中心舉行的 Viva Technology 創新與新創企業會議期間,可見 Meta Platforms 的標誌。路透社/Benoit Tessier/檔案照片FILE PHOTO: The logo of Meta Platforms is seen during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. REUTERS/Benoit Tessier/File Photo
2026年10月29日,美國紐約市一名通勤民眾走過地鐵站內螢幕上顯示的 Meta Muse 廣告。路透社/Jeenah MoonA commuter walks past Meta Muse ads displayed on screens at a subway station in New York City, US, October 29, 2026. REUTERS/Jeenah Moon

倫敦,10月30日(路透社)——英國競爭監管機關週五表示,已就 Meta 是否對發布商與廣告主施加剝削性條款展開調查;這些條款讓 Meta 可使用其內容來開發自家服務,包括 AI 功能。LONDON, Oct 30 (Reuters) - Britain's competition regulator on Friday said it has opened an investigation into whether Meta was imposing exploitative terms on publishers and advertisers to use their content to develop its own services, including its AI features.

英國競爭與市場管理局(CMA)表示,Facebook 母公司 Meta 的商業條款可能允許 Meta 從發布商網站收集內容,並用於開發及提供自家產品與服務,而企業無法選擇其內容是否被使用、或如何被使用。The CMA said Facebook parent Meta's commercial terms could allow it to collect content from publishers' websites and use it to develop and provide its own products and services without businesses getting a choice on if or how their content is used.

這個監管機關表示,Meta 原本計畫於11月20日修訂相關條款,但後來已暫緩;這些條款可能構成非法施加不公平交易條件。The watchdog said that the terms, which it said Meta planned to revise on November 20 but has since put on hold, could amount to an unlawful imposition of unfair trading conditions.

CMA 的調查將判定 Meta 是否在相關英國市場具有支配地位;若是,則將判定這些條款是否構成濫用該地位。The CMA's investigation will determine whether Meta holds a dominant position in a relevant UK market and, if so, whether the terms amount to abuse of that position.

Meta 表示,展開調查「沒有理由」。Meta said there were "no grounds" for an investigation.

Meta 一名發言人表示:「我們已承諾,在未諮詢發布商及其他利害關係人之前,不會變更條款。我們歡迎有機會向 CMA 說明我們的做法。」"We've already committed not to change our terms without consulting publishers and other stakeholders," a Meta spokesperson said. "We welcome the opportunity to explain our approach to the CMA."

(Sam Tabahriti 採訪報導;Sam Tobin 撰稿;William James 編輯)(Reporting by Sam Tabahriti; writing by Sam Tobin; editing by William James)

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