OpenAI為提高營收，將ChatGPT廣告再擴展至26國

10月21日（路透）— OpenAI週三表示，該公司正在將ChatGPT上的廣告服務擴展至另外26個國家，使總數達到89國。這家人工智慧公司在可能進行首次公開募股（IPO）前，正加強廣告業務以提高營收。Oct 21 (Reuters) - OpenAI said on Wednesday it was expanding advertising on ChatGPT to 26 more countries, bringing the total to 89, as the AI company beefs up its advertising business to boost revenue ahead of a potential initial public offering.

該公司8月表示，其廣告業務的年化營收運行率已達10億美元。The company said in August its ads business had reached an annualized revenue run rate of $1 billion.

• OpenAI今年稍早開始在美國測試ChatGPT廣告，該公司表示，此後已有超過10萬名廣告主在該平台投放廣告活動• OpenAI began testing ads in ChatGPT in the US earlier this year, and more than 100,000 advertisers have since run campaigns on the platform, the company said

• 繼在墨西哥和巴西推出後，這次擴展新增14個拉丁美洲國家，包括阿根廷、智利、哥倫比亞和祕魯• The expansion adds 14 more Latin American countries, including Argentina, Chile, Colombia and Peru, following launches in Mexico and Brazil

• 廣告也將在歐洲、中東、非洲和亞洲各地市場推出，包括奈及利亞、南非、塞爾維亞、烏克蘭、柬埔寨、孟加拉和巴基斯坦• Ads are also launching in markets across Europe, the Middle East, Africa and Asia, including Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan

• 廣告主可透過技術合作夥伴，在新市場使用ChatGPT廣告；也可透過該公司平台上的Ads Manager取得自助式使用權限• Advertisers can access ChatGPT ads in the new markets through technology partners, or get self-service access via Ads Manager on the company's platform

• 廣告只會出現在ChatGPT的Free和Go方案；Plus、Pro和Enterprise訂閱方案仍將維持無廣告• Ads will appear only on ChatGPT’s Free and Go plans, while Plus, Pro and Enterprise subscriptions will remain ad-free

• 9月，OpenAI推出面向廣告主、由AI驅動的工具，並開始與特定美國廣告主測試企業贊助的代理程式• In September, OpenAI introduced AI-powered tools for advertisers and began testing business-sponsored agents with select US advertisers

（班加羅爾Anzar Mehraj報導；Jonathan Ananda編輯）(Reporting by Anzar Mehraj in Bengaluru; Editing by Jonathan Ananda)