Burberry發表全新Logo！Riccardo Tisci欽點英國設計師Peter Saville操刀
PHOTO CREDIT: Burberry
Making his first major move as creative director at Burberry, Riccardo Tisci has unveiled a new logo and monogram for the British heritage brand. The redesign comes ahead of Tisci's first runway show for Burberry this September during London Fashion Week.
A post shared by Burberry (@burberry) on Aug 2, 2018 at 4:00am PDT
The new logo features a sleek and streamlined bold sans-serif text in all caps. Its new monogram, however, is an an interlocking 'TB' pattern—after the house's founder, Thomas Burberry—done in a red, honey-beige, and white color scheme. Both were designed in collaboration with Peter Saville, the graphic designer who also redesigned Calvin Klein's new logo under Raf Simons last year.
The #ThomasBurberry Monogram August 2018
A post shared by Burberry (@burberry) on Aug 2, 2018 at 3:00am PDT
According to the brand's Instagram Stories, the new designs were inspired by a 1908 monogram for Thomas Burberry that Tisci discovered while on a visit to the Burberry archives. The brand also posted an email exchange between Tisci and Saville revealing that the entire design process took place in just four weeks.
A conversation between #PeterSaville and #RiccardoTisci
A post shared by Burberry (@burberry) on Aug 2, 2018 at 2:29am PDT
As the Business of Fashion reports, this marks the first new logo design for Burberry in nearly two decades. The last logo revamp took place in 1999 when the brand dropped the “’s” from “Burberry’s.” The redesign will roll out in Burberry stores in the coming months—no word on what that means for the future of the classic Burberry check pattern.
在九月的新系列發表前夕，設計師Riccardo Tisci找來曾為Joy Division、New Order、Suede等英國樂團操刀專輯封面的平面設計師Peter Saville，為Burberry帶來全新風貌。
A post shared by Burberry (@burberry) on Aug 2, 2018 at 4:00am PDT
全新的Burberry品牌Logo有著更加簡潔明確的線條，並且採用全大寫的設計，而品牌的全新紋樣則以交錯的TB字樣，搭配橘紅、蜂蜜棕與白色的色彩設計，向品牌的創始人Thomas Burberry致敬，兩者皆出自去年為Raf Simons設計全新Calvin Klein Logo的平面設計師Peter Saville之手。
A conversation between #PeterSaville and #RiccardoTisci
A post shared by Burberry (@burberry) on Aug 2, 2018 at 2:29am PDT
品牌在官方Instagram上用幽默的電子郵件形式表示，Riccardo Tisci在翻閱品牌的歷史資料時發現了一個1908年時的品牌Logo以及一個名為Thomas Burberry的圖樣，接著便以這兩大元素為靈感重點，交由Peter Saville在四週內完成設計。
The #ThomasBurberry Monogram August 2018
A post shared by Burberry (@burberry) on Aug 2, 2018 at 3:00am PDT
根據BoF的報導，這是將近20年來首次的Burberry Logo更新，上一次的品牌Logo更新則要回溯至1999年，由Fabien Baron設計，將原名「Burberry's」中的「's」去掉，近而成為今日我們所熟知的Burberry Logo。近幾個月內，新式Logo將會全面更新至店面中，至於品牌經典的格紋會何去何從，則還沒有答案。
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