二〇一六年第一位虛擬YouTuber絆愛（Kizuna AI）的出現，開啟了一番網絡世界的新景象，此後同類的YouTube頻道就如雨後春筍般冒起，以各式各樣的人物性格和逗趣影片俘虜觀眾的心。立足於社交網絡當道的年代，坦白說我們已經習慣用手機掃一掃別人的Instagram相片、透過熒幕去了解一個人；而為了讓自己看起來體面一點，上載每張相片前大家都會精心擺佈，甚至用修圖工具微調樣子，真實與虛擬之間的分界早就模糊不清。既然人已經慢慢趨向平面、步入二次元，虛擬KOL（Key Opinion Leader）的出現就變得順理成章：從動漫風的虛擬YouTuber潮流，進化到與真人幾乎一模一樣的模特兒橫空出世，都不得不承認他們的價值愈發不菲—雖然KOL們不是有血有肉的真人，卻無阻美妝品牌的青睞。
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fun shooting with @luluxinggg 🤍🖤 この間ルカちゃんと撮影、はじめましてだったのにとっても楽しかったーっ🤍🖤 #あたしCGらしい #initialfashion #initialfashionfall20
A post shared by imma (@imma.gram) on Sep 5, 2020 at 7:47pm PDT
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Now THIS is LUXURY 🥰 @bodega.rose 🥰 ILY FOREVER this made my day/week/2020
A post shared by Miquela (@lilmiquela) on Sep 7, 2020 at 11:54am PDT
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Got new feet from my bbs @rombautofficial
A post shared by Miquela (@lilmiquela) on Sep 2, 2020 at 12:48pm PDT
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@deltaco when I order the bean and cheese cup, this is the cup I want it in. Thank you.
A post shared by Miquela (@lilmiquela) on Aug 30, 2020 at 9:31am PDT
紅極一時的虛擬KOL，大概可數擁有標誌性齊劉海、牙縫和雀斑的混血模特兒Lil Miquela、坐擁超過三十六萬追蹤者的Noonoouri、黑人時尚It Girl Shudu Gram，還有最近出道、來自中國的翎Ling等。在網絡上擁有一定影響力的他們，日常就如普通網紅：會在街頭搔首弄姿地拍照、拿着美妝品作推介，去年SK-II就將虛擬與現實的界線擦走，邀請了日本第一位虛擬模特兒Imma參與演繹Power of Pitera故事，影片中Imma與綾瀨遙、竇靖童和模特兒Behati Prinsloo自如地穿梭於日本藝術家Fantasista Utamaro建構的漫畫世界，三位「真人」從Imma身上獲得了超能力，揮一揮手就改變了四周圍的環境，最後輕輕一碰品牌皇牌神仙水，為它添上新包裝，完全將科幻和真實融合得天衣無縫。
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@shudu.gram X @laviebyck SWIM 💦 . . Working on this incredible digital campaign over two months during the pandemic was a new challenge! We leveraged talent from across the world and brought them together to showcase our unstoppable creativity. All of this was done over Insta DM’s! A truly modern affair showcased at @paraisomiamibeach 💖 . . #produced by @thediigitals . . Garments #digitised by @jin3d_226 and @soohyunkime using @itsclo3d . . Special thanks to @insta_daz3d for providing invaluable support, everything was brought together and rendered within their software ❤️ . . #daz3d #dazstudio #clo3d #clo #3d #3dart #cgi #3dfashion #digitalmodel #model #fashion #swimwear #swimweek #miamiswimweek
A post shared by Shudu (@shudu.gram) on Aug 22, 2020 at 10:13am PDT
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Shudu X Alek . . @alexandra_maleek steps, once again, into the role of @shudu.gram for our beautiful collaboration with @emmanueloyeleke photographer. . . We scouted Emmanuel’s photography from the Uk after Alek returned to Nigeria between fashion weeks. His inspiring work was perfect for capturing both our muse Alek and Shudu! . . #makeup by @casskoncept1 . . #dress by @knanfe . . #3D #3Dart #photography #fashion #shudu #muse #model #digitalart
A post shared by Shudu (@shudu.gram) on May 6, 2020 at 10:10am PDT
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@shudu.gram for @phoenixmaguk 🍑🌴🕶! Link in bio!! . . @mistythebrandofficial reprises her role as Shudu for Phoenix Magazine! . . We spent a week working on these images, using photographs of Misty to create digital composites, blending reality with fantasy. Amazing thanks to the entire team!! . . #modelmuse @mistythebrandofficial . . #words @fashionhack . . #photographer @liamarthurphoto . . #onlinefashiondirector @charlottelouiseholt . . #makeup @nickyweir_m_up . . Special thanks to @originalfloristry
A post shared by Shudu (@shudu.gram) on Jul 4, 2019 at 10:25am PDT
人是假的，但影響力卻是真的。Key Opinion指的不一定是關於美容時裝資訊的意見，可以是對社會議題的討論，獲《時代雜誌》選為「二十五大互聯網最具影響力人物」之一的Lil Miquela，就曾經發帖「公開」自己受到性侵犯的經歷，希望將一般性騷擾受害者的真實遭遇，以另一個方式表達出來，同時批評施害者的行為。縱使網民的反應褒貶不一，但足見虛擬人物的影響力，已經從網絡跳出真實世界。
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think.eat.wear.be.see.taste.dream.feel.hear. P!NK 💗💝💓💖💕 @pink HBD . . #stayandwander #visualsoflife #streetdreamsmag #pink #earthpix #LifeOfAdventure #roamtheplanet #AGameofTones #artofvisuals #instagood #createexplore #way2ill #welivetoexplore #createcommune #eclectic_shotz #moody #folkgood
A post shared by noonoouri (@noonoouri) on Sep 8, 2020 at 3:53am PDT
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seduction in a bottle ✨ @boss #BOSSTheScent #AugmentedSensuality sponsored #adv . . #romance #perfume #scent #BOSS #sensuality #beauty #sunset #nature #moodygrams #agameoftones #dolls #noonoouri
A post shared by noonoouri (@noonoouri) on Sep 1, 2020 at 6:22am PDT
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my summer bodyguard 👊🏾☀️ @lancaster_beauty #Sunshineonmymind #Livewithlight sponsored #adv . . #summer #sun #protection #summervibes #skin #skinglow #skinbeauty #beauty #doll #sunkissed #dolls #beach #sand #noonoouri
A post shared by noonoouri (@noonoouri) on Aug 27, 2020 at 5:48am PDT
虛擬人物的好處，就是可以忽略時間和地域的限制，盡情塑造角色的外貌、思想和行為，甚至配合不同品牌的基調再精心設計，大至身體動作，小至一個眼神，調整出最合乎觀眾期望的形象。這些計算說來可怕，然而數位世界向來就是不知有多少分真、幾多分假；哪個是假的你，哪個是真的我，又有多重要？