Meta 推出搭載強化 AI 功能的訂閱服務

9月15日（路透社）—— Meta Platforms（Meta）週二表示，將推出「Meta One」訂閱服務，為旗下社群媒體應用程式提供更好的 AI 能力與新功能，包括 Instagram、Facebook 和 WhatsApp。Sept 15 (Reuters) - Meta Platforms said on Tuesday it is launching "Meta One" subscription service for better AI capabilities and new features across its social media apps, including Instagram, Facebook and WhatsApp.

這項服務已在分階段推出期間達到 1,500 萬筆訂閱與試用，目標是在 Meta 各平台提供逾 50 項功能，涵蓋內容創作、受眾互動和企業管理。The service, which has already hit 15 million subscriptions and trials during its phased introduction, aims to offer more than 50 features across Meta's platforms for content creation, audience engagement and business management.

以下是部分細節：Here are some details:

• 該公司表示，Meta One 月費方案中，單一產品起價為 2.99 美元，個人套裝起價為 7.99 美元，創作者與商業套裝起價為 14.99 美元。• The company said Meta One monthly plans would start at $2.99 for single products, $7.99 for individual bundles, and $14.99 for creator and business bundles.

• WhatsApp Plus 和 Instagram Plus 等單一產品提供特定應用程式的強化功能，個人套裝則結合這些功能與進階 AI 能力。• Single products like WhatsApp Plus and Instagram Plus offer app-specific enhancements, while individual bundles combine these features with advanced AI capabilities.

• Meta 表示，創作者與商業套裝將在 Meta 社群媒體平台上提供認證、進階分析和強化支援等專業工具。• Creator and business bundles would provide professional tools like verification, advanced analytics and enhanced support across Meta's social media platforms, the company said.

• 這些訂閱服務將有助於 Meta 在競爭激烈的市場中，把收入來源拓展到數位廣告以外，並從其龐大用戶基礎創造收入。• The subscriptions will help Meta diversify revenue beyond digital ads in a crowded market and generate income from its vast user base.

• 今年稍早，該公司旗下應用程式家族的每日活躍用戶平均達 36.0 億人。• The company averaged 3.60 billion daily active people across its family of apps earlier this year.

• Meta 表示，其核心應用程式功能和基本 Meta AI 使用仍將免費。• Meta said its core app functions and basic Meta AI usage will remain free.

• Meta 在一篇部落格文章中表示：「我們將持續增加功能與 AI 代理技能，協助小型企業和創作者進行端到端行銷、業務營運、內容創作和最佳化。」• "We'll continue to add features and agent skills built to help small businesses and creators with end-to-end marketing, business operations, content creation, and optimization," Meta said in a blog post.

• 該公司表示，Meta One 很快將擴展至 Edits 及其 AI 眼鏡。• The company said that Meta One will expand to Edits and its AI glasses soon.

（班加羅爾 Jaspreet Singh 報導；Leroy Leo 編輯）(Reporting by Jaspreet Singh in Bengaluru; Editing by Leroy Leo)