中國推動AI影片產業化，引發各地投入熱潮

更正：發稿地日期為9月25日（非9月23日）。(Corrects dateline to Sept 25 (not Sept 23)

作者：Ellen Zhang、Alessandro DiviggianoBy Ellen Zhang and Alessandro Diviggiano

北京／深圳，9月25日（路透社）——兩年前，朱智立（Zhu Zhili）想在中國設立人工智慧電影工作室、尋找落腳點時，只有一個明確選擇：擁有龐大科技生態系的南方城市深圳。BEIJING/SHENZHEN, Sept 25 (Reuters) - When Zhu Zhili was looking for a base to set up an artificial intelligence film studio in China two years ago, there was just one clear choice: the southern city of Shenzhen with its vast tech ecosystem.

今年，AI電影創作者朱智立說，他接到中國各地城市與產業園區官員的電話，對方的訴求都一樣：把你的AI電影業務帶到這裡來。This year, AI filmmaker Zhu said he has fielded calls from officials in cities and industrial parks across China, all with the same pitch: bring your AI film business here.

朱智立說：「每天都有各種城市來找我，從大型都會區到較小的地方都有，希望我們能把技術或公司設在當地。」"I am approached every day by a range of cities, from major metropolitan areas to smaller localities," Zhu said, "hoping we can establish either technology or the company there."

這些邀請反映中國正大力推動人工智慧融入經濟各個角落，包括影院最新上映的電影。Those appeals reflect a major push by China to embed artificial intelligence into every corner of the economy – including the latest movies showing at cinemas.

地方政府則以承諾打造科技聚落、向AI電影創作者與新創公司提供補助作為回應。這套做法正是中國熟悉的產業政策劇本：以打造電動車、太陽能板與機器人等具全球競爭力產業的方式，對待AI生成內容。Local governments have responded by promising to build tech clusters and offering subsidies to AI filmmakers and startups. That is straight out of a familiar industrial policy playbook, treating AI-generated content the way China built electric vehicles, solar panels and robotics into globally competitive industries.

結果是，中國快速浮現一個由AI電影創作者、影視工作室與串流平台組成的產業，尋求在製作技術與發行上搶得先機。The result is a fast-emerging industry of AI filmmakers, studios and streaming platforms in China seeking an early lead in production techniques and distribution.

朱智立說，中國以「低廉租金、生活津貼與算力支援」，為AI電影創作者打造了「最佳環境」。他同時也是深圳中匯影視（China Wit Media）AI生成內容（AIGC）部門主管。China has created the "best environment" for AI filmmakers with "cheap rent, living allowance and computing support," said Zhu, who also heads the AI-Generated Content (AIGC) department at China Wit Media in Shenzhen.

在深圳市政府與香港理工大學支持下，朱智立在一處共享辦公空間經營他的個人工作室。Zhu runs his personal studio in Shenzhen from a shared workspace with the backing of the city government and Hong Kong Polytechnic University.

低製作成本吸引電影創作者投入AIFILMMAKERS DRAWN TO AI'S LOW PRODUUCTION COST

雖然中國全力推動AI進入電影產業，受到朱智立等電影創作者歡迎，但這個產業也面臨其他獲得國家大力支持的產業所熟悉、且日益升高的風險。隨著企業擴大汽車與消費產品等商品生產，國內需求仍受限，導致價格下滑，形成許多人眼中的向下競爭。While China's all-out push for AI in film has been welcomed by filmmakers like Zhu, the industry faces growing risks familiar to other sectors showered with state support. As companies step up production of goods like cars and consumer products, domestic demand remains constrained, driving down prices in what many see as a race to the bottom.

已有跡象顯示，AI影片內容可能已接近產能過剩。根據DataEye資料，今年上半年，TikTok中國版抖音上線了221,900部新的AI節目，但只有1,055部觀看次數超過1億次；這通常是衡量成功的標準。There are signs that AI video content may already be approaching overcapacity. In the first half of the year, 221,900 new AI shows were launched on Douyin, the Chinese version of TikTok, but only 1,055 drew more than 100 million views, a typical benchmark of success, according to DataEye.

電影創作者表示，吸引他們投入AI的是低廉的製作成本。Filmmakers say they are drawn to AI by the low production costs.

中國官媒央視報導，2026年上半年，AI短劇製作成本從每分鐘人民幣5,000元（747美元）驟降至僅數百元。In the first half of 2026, the cost of producing AI short dramas plunged from 5,000 yuan ($747) per minute to just a few hundred yuan, according to state broadcaster CCTV.

中國南部海南的電影導演研究生潘曉軍（Pan Xiaojun）說：「一場普通婚禮戲，如果用傳統方式拍攝，可能要花我人民幣6萬元。但用AI，我只要1,400元，就能讓同樣的超現實場景成真。」"A normal wedding scene might cost me 60,000 yuan to shoot conventionally," said Pan Xiaojun, a postgraduate film-directing student based in Hainan, southern China. "But with AI, I can bring the same surreal scene to life for just 1,400 yuan."

潘曉軍說，海南一個地方政府提供的補助與租金減免，讓他得以進一步壓低算力成本。Pan said subsidies and rent waivers from a local government in Hainan allowed him to push his computing costs down further.

其他城市也加碼推出獎勵措施。Other cities have also stepped up incentives.

上海5月推出措施，加速AI賦能微短劇製作，提供算力與雲端AI模型以降低成本，並支持海外發行。Shanghai in May introduced measures to accelerate AI-powered micro-drama production, offering computing power and cloud-based AI models to cut costs and support overseas distribution.

北京設有人民幣2.6億元基金，支持視聽科技。作為中國電影產業樞紐的懷柔區，則向AI短劇製作方提供抵用券，以降低算力成本。Beijing has a 260 million yuan fund to support audiovisual technology. Its Huairou district, a hub of China's film industry, offers producers of short AI dramas vouchers to reduce computing costs.

深圳也加強吸引AI電影人才，提供影片製作、視覺特效與內容生成的技術支援，以及租金補助。Shenzhen is also stepping up efforts to attract AI film talent, offering technical support for video production, visual effects and content generation, as well as subsidised rent.

中國主要串流平台愛奇藝（iQIYI）執行長龔宇（Gong Yu）8月表示，愛奇藝正「全面押注」AI。該平台向部分創作者提供在平台上串流播出的AI內容補助。Major Chinese streaming platform iQIYI is "all-in" on AI, CEO Gong Yu said in August. It is offering some creators subsidies for AI content that streams on the platform.

反彈與過載PUSHBACK AND OVERLOAD

中國國家電影局已向90分鐘科幻史詩片《三星堆：未來往事》（Sanxingdui: Future Memories）核發公映許可，這是中國大型片廠製作的AI電影中，首部取得監管批准、可在中國院線上映的作品。The National Film Administration has granted a public-screening licence to the 90-minute science-fiction epic "Sanxingdui: Future Memories", the first AI film produced by a major Chinese studio to receive regulatory approval for theatrical release in China.

製片方博納影業集團（Bona Film Group）表示，這部電影預定今年上映。The film is due to be released this year, producer Bona Film Group said.

雖然中國消費者對AI生成內容接受度頗高，但仍出現反彈。While Chinese consumers have been receptive to AI-generated content, there has nonetheless been a backlash.

中國演員對AI電影使用他們的肖像提出疑慮，加劇外界對著作權侵權與配音員失業的擔憂。Chinese actors have raised concerns over the use of their likenesses in AI films, fuelling worries about copyright infringement and job losses for voice actors.

消費者也抱怨內容抄襲、缺乏原創性。Consumers also complain of plagiarism and a lack of originality.

22歲的AI內容愛好者溫（Wen）說：「有些人直接把別人的原創角色或舞蹈片段混進AI生成內容，卻完全沒有標註來源。我認為這種行為完全不能接受。」"Some people directly blend other people's original characters or dance clips into AI-generated content without any credit. I think that behaviour is completely unacceptable," said Wen, a 22-year-old AI content fan.

動畫粗糙、採傳統方式製作的電影《牛來》（Niu Lai）意外取得票房成功，一些人認為這是對AI內容的反彈。The unexpected box-office success of the crudely animated, conventionally produced film, "Niu Lai," was seen by some as a backlash against AI content.

中國要求AI生成內容必須明確標示，但尚未針對這類內容制定清楚的著作權規範。China requires explicit labelling for AIGC but has yet to introduce clear copyright rules for it.

目前，中國製作的AI電影內容正快速增加，甚至走向海外。For now, AI film content produced in China is surging, and even going abroad.

導演曹譯文（Cao Yiwen）4月在坎城世界AI電影節（World AI Film Festival）首映她的AI動畫電影，並表示她認為中國正在這個產業取得領先。Director Cao Yiwen premiered her AI-animated film during the World AI Film Festival in Cannes in April, and said she thought that China was taking the lead in the industry.

她說：「法國和歐洲其他地區仍在觀望，想看中國是否會推出明確法律。我們在前兩次工業革命中落後了，所以也許這就是第三次工業革命。」"France and the rest of Europe are still watching and waiting to see whether China will introduce clear laws," she said. "We fell behind in the first two industrial revolutions, so perhaps this is the Third Industrial Revolution."

（1美元 = 人民幣6.6955元）($1 = 6.6955 Chinese yuan renminbi)

（Kevin Krolicki、馮志偉與Josh Arslan補充報導；Philip McClellan與Michael Perry編輯）(Additional reporting by Kevin Krolicki, Zhiwei Feng and Josh Arslan; Editing by Philip McClellan and Michael Perry)