亞馬遜（Amazon）推出面向第三方賣家的新代理式 AI

葛瑞格・班辛格報導By Greg Bensinger

舊金山，9月23日（路透社）—— 亞馬遜（Amazon）週三為其主要電商網站上的第三方賣家推出一項新的代理式人工智慧服務，擴大自動化功能，讓刊登商品與庫存管理更容易。AI 代理正迅速成為人工智慧最熱門的成長領域，因為它們幾乎不需要、甚至完全不需要人工介入，就能執行多項動作。以下是部分細節：SAN FRANCISCO, Sept 23 (Reuters) - Amazon on Wednesday introduced a new agentic artificial intelligence service for third-party sellers on its main e-commerce site, expanding automation features for easier listing and inventory management. Agents are fast becoming the hottest area of growth in AI because they can perform multiple actions with little to no human intervention.Here are some details:

• 這項服務稱為「工作流程」（workflows），會持續運作，以執行賣家的指令，例如在賣家評分突然下滑時發出警示，或監控特定商品的定價。• Known as "workflows," the service runs continuously to carry out seller prompts such as an alert if their ratings suddenly decline or monitoring pricing for specific products.

• Seller Assistant 平台可以儲存每名賣家的個人檔案，以提供客製化建議，包括商品定價、促銷和庫存管理。• The Seller Assistant platform can store each seller's profile for custom recommendations, including for item pricing, promotions and inventory management.

• 這個賣家代理可透過外掛程式連接賣家已在使用的 AI 工具，初期支援亞馬遜的 Quick 與 Anthropic 的 Claude 服務。• The seller agent can connect to AI tools that sellers already use through a plug-in, initially through Amazon's Quick and Anthropic's Claude services.

• 亞馬遜全球銷售體驗副總裁瑪麗・貝絲・魏斯特摩蘭（Mary Beth Westmoreland）表示，任何賣家都可以免費使用這個新代理，且是否使用由賣家自行選擇。• The new agent will be free for any seller to use and optional, said Amazon's Mary Beth Westmoreland, vice president of worldwide selling experience.

• 賣家可以決定透過這項新的代理式服務，與亞馬遜分享多少個人資料。• Sellers can decide how much personal data they share with Amazon through the new agentic service.

（葛瑞格・班辛格報導；克里斯・里斯編輯）(Reporting by Greg Bensinger; Editing by Chris Reese)