OpenAI測試廣告主贊助代理，擴大ChatGPT廣告AI工具

9月16日（路透）— OpenAI週三表示，已推出由AI驅動的廣告主工具，並開始測試由企業贊助、供使用者對話的代理，進一步加大布局日益競爭激烈的AI驅動行銷市場。Sept 16 (Reuters) - OpenAI said on Wednesday it has introduced AI-powered tools for advertisers and begun testing business-sponsored agents for users to chat with, stepping up its push into the increasingly competitive market for AI-driven marketing.

以下是更多細節：Here are more details:

•「贊助代理」功能將讓使用者在ChatGPT中與廣告互動後，開始與企業贊助的代理對話，並造訪企業網站。• The Sponsored Agents feature will let users start conversations with business-sponsored agents and visit a business's website after interacting with ads in ChatGPT.

• OpenAI表示，這些代理將有清楚標示，並與ChatGPT的獨立回覆及使用者原本的對話分開。• The agents will be clearly labeled and remain separate from ChatGPT's independent responses and the user's original chat, OpenAI said.

• 這家AI巨擘補充說，該功能正與特定美國廣告主進行測試。• The feature is being tested with select U.S. advertisers, the AI giant added.

• 同時，ChatGPT Ads Manager外掛將讓廣告主以自然語言提示建立、更新及分析廣告活動，將網站或活動簡報轉換成廣告活動，檢視成效並取得建議。• Meanwhile, the ChatGPT Ads Manager plugin will let advertisers use natural-language prompts to create, update and analyze campaigns, turn a website or campaign brief into a campaign, review performance and receive recommendations.

• Ads Manager可根據廣告主的到達頁面與活動目標，建議文案與圖片。• Ads Manager can suggest copy and images based on an advertiser's landing page and campaign objective.

• 一項選用的AI文字客製化功能，可依對話情境調整既有標題與說明，並將文案翻譯成使用者偏好的語言。• An optional AI text-customization feature can tailor existing headlines and descriptions to the context of a conversation and translate copy into a user's preferred language.

• HubSpot是OpenAI首家客戶關係管理（CRM）合作夥伴，Shopify則是首家電子商務合作夥伴。• HubSpot is OpenAI's first customer relationship management, or CRM, partner, while Shopify is its first e-commerce partner.

• Shopify應用程式將自9月23日起，在ChatGPT Ads可用的市場於國際間推出。• The Shopify app will be launched internationally in markets where ChatGPT Ads is available, beginning September 23.

（班加羅爾Anzar Mehraj報導；Leroy Leo編輯）(Reporting by Anzar Mehraj in Bengaluru; Editing by Leroy Leo)