People’s party launches ‘thought’ campaign ahead of unveiling its candidate for city governor

The opposition People’s party launched an “Out of Home” thought provocation campaign today, asking people in Bangkok whether it is difficult for them to live a life in the capital.

More than 100 campaign boards were erected across Bangkok, apparently, ahead of the party’s plan to unveil its candidate for Bangkok gubernatorial election this Tuesday at Samyan Mitrtown Mall.

The red-coloured campaign boards read “Easy Bangkok” May 5. The campaign is aimed at inviting people in Bangkok to pause and think whether it is difficult for them just to just live a daily life in the capital, asking:

• Is it difficult to take your mom to see a doctor?

• Is it difficult to return home in the evening?

• Is it difficult to save money?

• Is it difficult to do business in Bangkok?

• Is it difficult to walk alone at night?

• Is it difficult to breathe?

• Is it difficult to raise children?

• Is it difficult to have stay fit and healthy?