The KAWS effect: Pushing for broader art engagement in Thailand

The KAWS: Holiday Companion, a large artistic structure at Sanam Luang near the Grand Palace, has excited art lovers but left others ambivalent about its presence.

Opponents quickly voiced their concerns on social media, with many criticizing the installation as inappropriate.

One commenter stated, “It completely obscures the beauty of Wat Phra Kaew. It shouldn’t be placed at this corner with the temple in the background.

Even if it were another temple, it still wouldn’t be appropriate.” Another argued that the artwork diminishes the value of the surrounding view, simply asking, “What is that thing?”

Some even labeled it “disrespectful” to place the art in such a sacred context.

One user went further, likening the KAWS: Holiday Companion to a skeleton or skull, symbolizing death.

These critical comments circulated widely online, yet Thailand’s art scene remained resilient. Many others defended the installation, insisting it posed no problem.

I stand with those who see nothing wrong with the installation; in fact, I believe such an iconic artwork can bring tremendous benefit to the country.

The KAWS: Holiday project, set against the backdrop of one of Thailand’s most recognizable landmarks—the Grand Palace—has the potential to significantly boost tourism.

Public is free to view and appreciate KAWS: Holiday in Thailand - very accessible art.//Photo by Warunee Maneekum

These striking images serve not only as memorable travel moments but also as powerful visuals, promoting Thailand as a must-visit destination.

Moreover, the presence of KAWS highlights Thailand’s growing reputation as a vibrant and energetic hub for contemporary art.

Regardless of whether Sanam Luang is appropriate, KAWS fans and art enthusiasts alike believe there is nothing wrong with the installation.

The grounds have hosted concerts and other activities, so there should be no issue with a world-renowned contemporary art piece.

Sanam Luang, from past to present, has functioned as a public space, and the presence of "Companion" only underlines this role.

Bangkok Governor Chadchart Sittipunt is right to express pride in hosting KAWS: Holiday on these grounds.

Louise Bourgeois' 'The Eyes' (1995) at Wat Pho, a powerful example from the Bangkok Art Biennale 2024 showing how art and culture beautifully co-exist.

Placing the art installation in an open public space also makes art easily accessible. With free admission, people from all walks of life can enjoy the event.

This experience, in a way, educates people about art and underlines that art can be appreciated anywhere—not only in a gallery.

Easy art access is also crucial for the entire art industry and the country’s development. There can be no argument that Thailand’s private sector plays a vital role in growing art communities.

"Thailand's art industry has solely depended on the public sector," Sermkhun Kunawong, Chairman of the Subcommittee on Driving the Art Industry of THACCA, recently stated at Mango Art Festival 2025.

The recent Mango Art Festival, a prime example of the private sector's push to grow the art community.//Photo by Samatcha Apaisuwan

The arrival of KAWS’ work is no exception, having been brought to the country by the private sector with support from the Tourism Authority of Thailand and the Bangkok Metropolitan Administration.

Most works by the world's leading artists are brought to the Kingdom through public effort.

Consider "Bangkok Art Biennale"— one of Thailand’s major art events — and the Mango Art Festival and Hotel Art Fair as shining examples.

Sermkhun believes art appreciation is important for the entire industry, and I agree. Without people who appreciate art, artists would create works no one would value.

THACCA’s art subcommittee faces the arduous task of removing obstacles and undesirable governmental factors to promote artists’ works and reduce their burdens.

The art community and market cannot grow or expand if people have little knowledge or lack firsthand experience with art.

Moreover, art comes in all forms and evolves with culture. While younger generations are currently drawn to art toys and pop art, they will likely grow to appreciate more sophisticated forms later.

The more international art in Thailand, the better for the industry’s growth.

We shouldn’t worry about KAWS or other international artists' work; instead, we should enjoy this healthy development.

If we can display and appreciate art by international artists, one day we may see work by a Thai artist displayed at a world landmark.

But first, we need to cultivate our talents and art lovers in the country by providing access to art with little to no cost.