Massimo Dutti is redefining the shopping experience with its latest concept, ‘Art in Stores,’ bringing a seamless blend of fashion and creativity to its newly revamped flagship at EmQuartier. Designed to elevate the in-store atmosphere, this concept transforms retail into an artistic journey, where elegance meets contemporary craftsmanship.
For the first time in Thailand, Massimo Dutti is showcasing an exclusive ceramic art installation by Aor Sutthiprapha, a Thai artist known for her delicate, meditative approach to ceramics. Her work, displayed at the store’s window exhibition until February 28, 2025, explores the connection between mindfulness, repetition, and artistic expression—echoing the essence of both fashion and fine art.
The EmQuartier flagship store has been reimagined with a sophisticated yet inviting atmosphere, featuring natural tones, premium materials, and minimalist aesthetics. The store layout is thoughtfully designed, making it effortless to browse through dedicated sections for menswear, womenswear, and accessories. Warm lighting, refined wood elements, and sleek furniture create a timeless space that perfectly complements the brand’s identity.
Beyond its artistic vision, Massimo Dutti continues to embrace sustainability and innovation. The store encourages eco-conscious shopping by offering digital receipts and supporting the use of reusable shopping bags to minimize waste. Customers can also use the Massimo Dutti app to scan products, check stock availability, and choose between store pickup or home delivery within 24 hours—a seamless fusion of technology and premium service.
Now open in Bangkok, the Art in Stores experience at Massimo Dutti is a must-see. Discover Aor Sutthiprapha’s mesmerizing work while exploring a fresh take on fashion, craftsmanship, and modern elegance. Visit now and be part of this one-of-a-kind collaboration.
Discover more: https://social.massimodutti.com/paper/en/art-in-stores/
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