10 most popular perfume brands based on ‘dupe’ searches
Perfume has always occupied a particular space in a beauty wardrobe. It is personal yet public, invisible yet unmistakable. A single trail in a lift or across a dinner table can signal taste, mood and memory in seconds. Today, the conversation around scent is less about seasonal launches and more about the signatures people recognise instantly. Certain bottles have become reference points. They are worn to weddings, offices and nights out, then discussed online and dissected in detail. Over time, a handful of names have come to dominate the fragrance conversation. One or two scents from each house tend to rise above the rest and become widely worn, widely recognised and widely discussed. Those bottles shape taste. They influence what shoppers look for when they say they want something woody, floral or sweet. That is why these are considered the most popular perfume brands today.
While prestige counters still trade on heritage and exclusivity, Google queries tell a parallel story. Shoppers are actively hunting for alternatives to cult scents, typing in the names of houses alongside the word “dupe” in significant numbers. The result is a measurable hierarchy of influence. According to Retail Boss analysis of US Google Trends, the most popular perfume brands can be ranked not only by sales or cultural cachet, but by how often consumers search for affordable interpretations of their signature scents. The volumes reveal which olfactory profiles dominate attention and which formulas define the current dupe economy. Here are the top ten most popular perfume brands ranked by average monthly dupe searches.
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Creed - 200,000+ monthly dupe searches
At the top of the list of most popular perfume brands sits Creed, driven largely by demand for alternatives to Aventus. The fragrance’s pineapple, birch smoke and woody base have become shorthand for modern masculine luxury. With retail prices often exceeding £300, shoppers are clearly seeking more accessible interpretations of its citrus-wood structure.
Chanel - 165,000 monthly dupe searches
Chanel’s enduring icons continue to anchor dupe searches. No 5, with its aldehydic floral signature, remains one of the most recognisable compositions in perfumery. Coco Mademoiselle’s patchouli-orange profile also drives steady interest. Their familiarity and wearability make them prime targets for duplication, reinforcing Chanel’s position among the most popular perfume brands.
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Tom Ford - 90,500 monthly dupe searches
Tom Ford’s private blend aesthetic has translated into strong dupe demand. Oud Wood and Tobacco Vanille, both built around dense woods, spice and sweetness, are frequently referenced in searches. The appeal lies in bold oriental structures that consumers want without the designer price point.
Dior - 74,000 monthly dupe searches
Sauvage’s bergamot and ambroxan freshness continues to dominate search intent, with J’adore also contributing volume. Dior’s broad commercial appeal and consistent global visibility help secure its place among the most popular perfume brands in dupe-related queries.
Le Labo - 49,500 monthly dupe searches
Santal 33 remains the defining reference point. Its sandalwood, leather and musky facets established a template that many brands have since echoed. The minimalist positioning and distinctive scent profile sustain ongoing demand for similar compositions.
Maison Francis Kurkdjian - 40,000 monthly dupe searches
Baccarat Rouge 540, with its saffron, jasmine and ambergris accord, has become one of the most discussed fragrances of the past decade. Its sweet, diffusive character translates well into reinterpretations, explaining the sustained search volume.
Jo Malone London - 33,100 monthly dupe searches
Lime Basil & Mandarin and English Pear & Freesia remain everyday staples. Their transparent, layerable construction makes them accessible while still distinctive, encouraging consumers to seek lower-cost equivalents.
Yves Saint Laurent - 29,000 monthly dupe searches
Black Opium’s coffee-vanilla accord drives much of the traffic, with Libre also contributing. Warm gourmand structures with strong projection continue to resonate in online searches. These profiles tend to perform well in cooler weather and evening settings, where sweeter, more diffusive scents are often preferred. Their broad appeal across younger fragrance buyers has helped sustain steady interest in the category.
Byredo - 22,200 monthly dupe searches
Gypsy Water’s juniper and pine freshness and Mojave Ghost’s musky floral composition underpin Byredo’s dupe interest. The brand’s understated scent signatures have proved replicable and recognisable. Both fragrances lean into soft, airy structures that wear close to the skin, which broadens their everyday appeal. Their consistent presence in minimalist fragrance wardrobes has kept attention on the house.
Kilian - 18,000 monthly dupe searches
Good Girl Gone Bad and Love, Don’t Be Shy account for much of the search activity. Rich florals and sweet gourmand notes have encouraged a wave of alternative versions across the market. Both scents favour high-impact sweetness paired with lush white florals, a combination that remains widely appealing. Their strong sillage and evening-leaning profile continue to attract attention from fragrance shoppers.
Across categories, from woody citrus to amber florals, these most popular perfume brands have established scent profiles that feel immediately familiar. Their influence extends beyond their own bottles, setting expectations for what modern luxury fragrance smells like in daily life.
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