Dior J’adore steps into golden era with Rihanna as the muse for empowered femininity

Celebrating 25 years of elegance and femininity, Dior’s iconic fragrance J’adore enters a bold new chapter with two remarkable evolutions: a striking new campaign and a refined olfactory reinvention. Distinct in their creative expressions, both are part of J’adore’s enduring legacy, brought to life by two cultural forces: global icon Rihanna and master perfumer Francis Kurkdjian.

In the latest campaign, Rihanna, the new face of J’adore, is captured through the lens of long-time collaborator Steven Klein. Set against the grandeur of Versailles, she walks the Hall of Mirrors in a shimmering gold gown designed by Maria Grazia Chiuri, embodying the spirit of J’adore—bold, elegant and unapologetically herself, representing the empowered femininity that Dior has celebrated for decades. Her role signals a new dawn for the brand, bringing a sense of individuality and modernity that speaks to women around the world, encouraging them to embrace their strength and authenticity.

L’Or de J’adore captures the essence of gold, evoking a luxurious and radiant olfactory experience (Photo: courtesy of Dior)

While Rihanna redefines J’adore visually, Kurkdjian adds depth to the timeless fragrance with his latest creation, L’Or de J’adore. This new fragrance is not a replacement but a complement to the original J’adore. Renowned for his minimalist approach, Kurkdjian skilfully distilled the initial floral notes of rose and jasmine, creating a radiant, sensual fragrance that lingers on the skin like liquid gold.

Adding to this transformation, the L’Or de J’adore bottle features a refillable glass body, which reinforces the brand’s commitment to sustainability in the age of eco-conscious luxury. Adorned with precious materials, the bottle is crowned with a subtle glass bead, while the neck of the bottle gracefully flows like organic gold along the curves, elevating the design into a timeless work of art.

Kurkdjian masterfully distilled rose and jasmine (Photo: courtesy of Dior)

L’Or de J’adore bottle design marries luxury and sustainability in an eco-conscious aesthetic (Photo: courtesy of Dior)

These two visionary forces highlight J’adore in its golden era, showcasing Dior’s commitment to innovation and its position as a leader in visual storytelling and sensory experiences. A symbol of modernity and timeless luxury, J’adore offers discerning consumers a sense of exclusivity and sophistication.

Discover more here.