8 beauty products that double as bag charms
Beauty-themed purse charms are having their moment across Asia and Singapore’s style-conscious set are taking notice. The trend—which sees miniature beauty products designed to dangle from bags, keychains, and belt loops—has migrated from Seoul’s fashion districts to shopping centres throughout the region, driven by a generation that refuses to choose between function and aesthetics.
But these aren’t novelty products masquerading as beauty essentials. The best beauty charms in the market today offer serious formulations in charm-sized packaging, offering kawaii culture’s decorative aesthetic and the practical needs of everyday life.
Essentially, they solve the age-old problem of cosmetic touch-ups on the go while adding a new way of accessorising that elevates personal style.
Here are the most covetable beauty charms available right now, from adorable K-beauty purse charms to luxury offerings.
Read more: Where to shop Korean beauty brands in Seoul, an ultimate insider’s guide in 2025
Fwee Glowy Jelly Pot Keychain Set
Fwee Glowy Jelly Pot Keychain Set
This dewy jelly lip and blush colour comes with a keychain attachment, offering a tinted glow jelly balm with buildable finish. Available n in shades like Berry Jam (Peony Pink) and Sweets (Bubblegum Pink), this dual-purpose product works for both lips and cheeks.
Dior Beauty Limited Edition Le Baume with case
Dior Beauty Limited Edition Le Baume with case
Now dressed in bright pink Toile de Jouy and finished with a clasp, Dior’s multi-tasking Le Baume cream becomes more than a beauty essential—it’s a fashion accessory. Use it as a wearable statement by clipping it onto your handbag or outfit. Inside, the same nourishing formula hydrates and soothes the hands, lips and dry patches.
Fenty Beauty Gloss Bomb Keychain Holder
Fenty Beauty Gloss Bomb Keychain Holder
Fenty Beauty’s Gloss Bomb Keychain Case turns your favourite lip gloss into the ultimate on-the-go essential. The silicone case comes with a handy clip and is designed to hold your Gloss Bomb Oil or classic Gloss Bomb shade securely—so you can keep your lips glossy, plump and perfectly polished every day, no matter where you are.
Evereden Tinted Lip Oil
Evereden Tinted Lip Oil
Kids can join in the fun too. Evereden’s Tinted Lip Oil is a gentle, glossy treat for dry lips—and yes, even little ones can use it. Lightly tinted and non-sticky, the formula is enriched with cherry blossom, peach and cranberry oils to hydrate and soften, while leaving a sheer wash of colour. Finished with a playful charm you can clip onto your bag or keys, it’s the kind of everyday essential that’s easy to love—and hard to lose.
Amuse Care Balm Keyring
Amuse Care Tint Balm Keyring
Equal parts functional and photogenic, this gloss-balm hybrid from cult K-beauty label Amuse delivers moisturising care in a sleek, charmable format. Infused with rice essence and plant-derived oils, the smooth, non-sticky texture offers a natural shine and a soft wash of colour across five flattering shades—from the translucent Rice to a juicy Watermelon. The minimalist tube comes fitted with a key ring loop, designed to clip effortlessly onto bags or belt loops for on-the-go reapplication.
TonyMoly Magic Food Dalcom Banana Keychain Lip Balm
TonyMoly Magic Food Dalcom Banana Keychain Lip Balm
The OG of beauty bag charms, this banana-shaped balm is infused with a sweet banana scent and features a non-sticky formula that melts into lips to help lock in moisture. It comes with a keychain attachment and contains banana extract and milk protein for skincare benefits.
Kaja Beauty Jelly Charm Lip & Blush Stain
Kaja Beauty Jelly Charm Lip & Blush Stain
This lightweight, buildable lip and blush stain is formulated with moisturising ingredients and comes in six juicy shades. The skin-loving formula helps moisturize, brighten, and protect while delivering a jelly pop of colour. With its keychain design, you can attach the Jelly Charm to anything from keys to purses for a glazed lip at any time.
Yepoda Pinky Promise hand cream
Yepoda Pinky Promise hand cream
Just when you thought this list can’t get any cuter, we have Yepoda’s Pinky Promise hand cream that comes with a chain that is reminiscent of Y2K-era friendship bracelets. This Korean-made hand cream contains hydrating ceramide and murumuru butter for a soothing and pampering treatment. Its lightweight texture makes it easy to spread the cream without any tacky or sticky feeling after. What sets this hand cream apart is its refillable design (it’s also one of the first refillable hand creams on the market), making it both sustainable and stylish.
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