19 Asian male celebrities who are luxury brand ambassadors in 2026, from Jackson Wang to Bright Vachirawit
Asian male celebrities and luxury fashion now intersect in everyday culture, not just on red carpets. From Seoul and Bangkok to Beijing and Tokyo, actors and K-pop idols are increasingly appointed as luxury brand ambassadors, fronting global campaigns and appearing at fashion weeks as part of a broader lifestyle narrative. These roles go beyond clothing, extending into travel, beauty, jewellery and the way luxury is lived and shared across social platforms. As luxury brand ambassadors, these celebrities bring regional relevance and international visibility, helping fashion houses speak to new audiences while shaping how modern luxury is consumed, followed and discussed worldwide.
Read more: Year of the Horse fashion and beauty releases to know for the Lunar New Year 2026
Metawin Opas‑iamkajorn (Thailand) – Prada
Thai actor Metawin Opas-iamkajorn, known for his breakout roles in popular television dramas and films, is a Prada brand ambassador and regularly features in global campaigns. He attends international fashion weeks in Prada looks and appears at major brand events, extending his visibility well beyond Thailand. His dual presence in entertainment and fashion positions him as a familiar figure across Southeast Asian pop culture and the global luxury circuit.
Don’t miss: ‘Stranger Things‘ star Sadie Sink‘s best Prada moments
Xu Kai (China) – Fendi
Chinese actor Xu Kai, recognised for his leading roles in historical and contemporary television dramas, is a Fendi brand ambassador and regularly appears in global campaigns and at runway events. His work with the Italian house places him firmly within international fashion circles, extending his profile beyond China. The ambassadorship reflects his growing visibility across East Asian entertainment and global luxury fashion.
Vachirawit ‘Bright’ Chivaaree (Thailand) – Burberry, Calvin Klein
Vachirawit “Bright” Chivaaree is Burberry’s first South Asia‑Pacific global ambassador and also serves as Calvin Klein’s Asia ambassador. He attends brand events, participates in campaigns and frequently appears in fashion editorial coverage. His ambassadorships underscore his growing influence across international fashion circles.
Kanawut Traipipattanapong ‘Gulf’ (Thailand) – Gucci
Thai actor and model Gulf Kanawut rose to prominence through leading roles in television dramas before expanding into fashion as one of Gucci’s luxury brand ambassadors. He appears in campaigns, attends international fashion weeks and represents the house at official events across Asia and Europe. His ongoing collaboration with Gucci reflects the increasing visibility of Southeast Asian male celebrities among luxury brand ambassadors shaping global fashion narratives.
Lee Min‑ho (South Korea) – Fendi
Lee Min-ho is a Fendi brand ambassador and has appeared in the house’s menswear and accessories campaigns, as well as at major brand events. He is best known for the television series Boys Over Flowers, which made him a pan-Asian star, and more recently for the Apple TV+ drama Pachinko, which expanded his international profile. His long-running visibility across both Asian and Western markets gives Fendi sustained reach beyond seasonal fashion cycles.
Cha Eun‑woo (South Korea) – Saint Laurent, Chaumet
Cha Eun-woo represents Saint Laurent and serves as a global ambassador for jeweller Chaumet, appearing in campaigns, editorial shoots and official brand events for both houses. Widely known for his work as an actor and as a member of the K-pop group Astro, he has built a profile that spans music, television and fashion. His consistent presence across luxury fashion and fine jewellery aligns with the refined, contemporary positioning of Saint Laurent and Chaumet.
Ren Meguro (Japan) – Fendi
Ren Meguro, member of Snow Man, is Fendi’s Japan men’s brand ambassador and appears in global campaigns. He attends fashion weeks and official brand events, representing the house in both menswear and accessories. His appointment marks one of the few Japanese male ambassadorships with ongoing international visibility.
Song Weilong (China) – Gucci, Mikimoto
Chinese actor Song Weilong was officially named a Gucci brand ambassador in 2024, debuting in the house’s 520 Valentine’s Day campaign and appearing at Gucci fashion events and runway shows. He also serves as a global brand ambassador for Mikimoto, becoming the Japanese jeweller’s first male ambassador and featuring in its seasonal imagery and jewellery campaigns. His roles place him among prominent luxury brand ambassadors, highlighting the growing influence of Asian male celebrities in international fashion and jewellery.
Wang Yibo (China) – Chanel, Jimmy Choo, Loewe
Wang Yibo, known for his acting roles in hit Chinese dramas and as a member of the popular boy band Uniq, is a global ambassador for Chanel, Jimmy Choo and Loewe. He regularly attends runway shows, features in international campaigns and participates in media activations for each house. As one of the most visible luxury brand ambassadorsfrom Asia, his multifaceted presence illustrates how Asian male celebrities can represent multiple high-end labels simultaneously, bridging entertainment and fashion on a global scale.
Felix (Stray Kids, South Korea) – Louis Vuitton
Stray Kids member Felix is a Louis Vuitton house ambassador, regularly fronting global campaigns and making appearances at fashion weeks. Beyond photoshoots, he participates in exclusive brand activations and events, bridging K-pop’s global influence with the world of high‑end luxury fashion. His ambassadorship underscores how contemporary Asian male celebrities are reshaping international style narratives.
Hyunjin (Stray Kids, South Korea) – Dior, Versace, Cartier
As of January 2026, Hyunjin serves as a global ambassador for Dior, Versace and Cartier. He features in advertising campaigns, attends brand events and participates in high-profile editorial coverage. These ambassadorships position him as a visible representative of European luxury in Asia.
Jimin (BTS, South Korea) – Dior, Tiffany & Co
Jimin, member of the global K-pop sensation BTS, is a global ambassador for Dior and Tiffany & Co. He appears in international campaigns, participates in media activations and attends brand events worldwide. His ambassadorship spans both fashion and fine jewellery, reflecting how Asian male celebrities are increasingly shaping the presence of luxury brand ambassadors across multiple sectors and connecting global audiences with high-end fashion and jewellery.
J‑Hope (BTS, South Korea) – Louis Vuitton
J‑Hope of BTS is a Louis Vuitton house ambassador, having appeared in major campaigns, attended multiple runway shows and participated in exclusive brand activations since his appointment. He has been featured in global editorial spreads, collaborated on limited-edition projects and consistently represents the maison at fashion events worldwide. His ongoing involvement demonstrates how Asian male celebrities operate as influential luxury brand ambassadors, maintaining visibility across campaigns, fashion weeks and brand-led initiatives.
Jungkook (BTS, South Korea) – Calvin Klein, Chanel Beauty
Jungkook, main vocalist of BTS, is a global ambassador for Calvin Klein, fronting high‑profile fashion campaigns and appearing at key runway shows, and in 2025 was named a global ambassador for Chanel Fragrance & Beauty, extending his luxury brand reach into beauty and fragrance. He regularly features in international campaigns, attends official events and media activations for both brands, and his Calvin Klein appearances, including New York Fashion Week, have generated significant global attention and social buzz. His dual ambassadorship bridges fashion, beauty and entertainment audiences, illustrating the multi‑sector influence of Asian male celebrities in luxury markets.
V (BTS, South Korea) – Celine, Cartier
Celine Printemps 2026 with Taehyung
BTS member V is a global ambassador for Celine and Cartier, appearing in seasonal campaigns, high‑profile runway shows and official brand events for both houses. Known for his acting, musical work and distinctive personal style, he has generated substantial media impact for Celine and serves as the face of Cartier’s Panthère campaign. His ambassadorships reflect his influence as one of the most visible luxury brand ambassadors from Asia, bridging fashion, jewellery and global pop culture.
RM (BTS, South Korea) – Bottega Veneta
RM, leader of BTS and acclaimed solo artist, is a global ambassador for Bottega Veneta, making him the first celebrity the Italian house has officially named to the role. He participates in global campaigns and regularly attends Milan Fashion Week shows for the brand, most recently the Spring/Summer 2026 runway presentation, where his presence drew attention from international fashion media. His ambassadorship underscores the brand’s focus on understated, minimalist luxury and illustrates how Asian male celebrities continue to shape luxury fashion’s narrative across campaigns, runway events and global media coverage.
Jin (BTS, South Korea) – Gucci, Fred
Jin of BTS is a global ambassador for Gucci, officially appointed in 2024 and consistently fronting campaigns and major runway appearances, including Milan Fashion Week showcases where his looks have sparked media buzz and sell‑out demand. He also serves as Fred’s first global ambassador, appearing in high‑jewellery shoots that highlight the maison’s heritage and craftsmanship. His ambassadorships reflect the intersection of luxury fashion and K‑pop influence, with his high‑profile appearances, editorial coverage and commercial impact illustrating the broad reach Asian male celebrities can have across both fashion and fine jewellery.
Shota Watanabe (Snow Man, Japan) – Tod’s
Shota Watanabe, also from Snow Man, was recently named a brand ambassador for Tod’s in Japan. He appears in official campaigns and attends brand events, representing Tod’s menswear and accessories. His role reflects the increasing presence of Japanese male celebrities in luxury house marketing.
Jackson Wang (Hong Kong / China) – Louis Vuitton, Cartier, Armani Beauty
Jackson Wang serves as a global ambassador for Louis Vuitton, Cartier and Armani Beauty, appearing in international campaigns, runway shows and exclusive brand activations across fashion capitals. Beyond print and digital campaigns, he has walked for Louis Vuitton runway presentations, starred in Cartier jewellery lookbooks and fronted Armani Beauty initiatives that include global fragrance and cosmetics launches. As a multi‑disciplinary artist, his presence spans fashion, jewellery and beauty, reflecting a rare versatility among Asian male celebrities in luxury. Through these roles, he connects global audiences with contemporary Asian style and reinforces his influence across multiple facets of high‑end fashion.
Asian male celebrities continue to reshape the landscape of global fashion, taking on roles as luxury brand ambassadors who extend beyond campaigns and red carpets. Their influence spans fashion, jewellery and beauty, proving that these figures are not just cultural icons but also strategic partners for international brands. As the presence of Asian male celebrities grows in luxury marketing, they redefine how audiences worldwide engage with style, culture and high-end fashion.
NOW READ
Visit Goyang: 7 essentials stops in RM’s hometown ahead of the BTS World Tour
Grammys 2026: All the Asian winners, from Ejae to Laufey to Lola Young and the Dalai Lama