PalawanPay engages over 20 million users through CleverTap

SAN FRANCISCO and MUMBAI, India, Oct. 9, 2024 /PRNewswire/ -- PalawanPay, a leading e-wallet solution from the Palawan Group of Companies, has partnered with CleverTap, the all-in-one engagement platform, to enhance customer engagement, drive personalization, and fuel significant growth.

Recognized as one of the fastest-growing e-wallets in the Philippines, PalawanPay complements its nationwide physical presence by offering a comprehensive suite of services accessible anytime, anywhere. The app plays a crucial role in realizing the company's vision of becoming the leading money shop in the Philippines by providing advanced, technology-assisted financial services. Building on its substantial success, PalawanPay continuously strives to enhance financial activity rates, increase product awareness, and transition anonymous users into verified customers. The company also focuses on boosting conversions and re-engaging users to further strengthen and expand its growing user base.

CleverTap's tailored solutions are pivotal in driving PalawanPay's activations by unifying customer profiles and reducing drop-offs. These solutions accelerate transactions through personalized engagement and targeted promotions, maximizing user retention with automated reminders and real-time omnichannel optimization. Additionally, they proactively engage at-risk users to minimize churn and encourage reinstallation.

By deploying CleverTap's integrated platform, PalawanPay engages with over 20 million users and achieves:

• A 2.2x increase in conversion rates for new users within 1 week of the first app launch, with previously unbanked individuals in the Philippines gaining access to digital currency.
• A 7x increase on monthly repeat transaction rate for highly engaged users, relying on PalawanPay for their monthly financial transactions as compared to less engaged users.
• A 30% contribution margin on total transacted users, significantly contributing to PalawanPay's overall transaction volume, demonstrating their loyalty and trust in the platform.

Third Librea, President and CEO of PalawanPay, said "At PalawanPay, our mission is to transform financial services in the Philippines by integrating advanced technology with our extensive network. Our collaboration with CleverTap has been instrumental in achieving our goals. The ability to personalize user experiences and deliver targeted promotions has significantly increased our customer engagement and transaction rates. This partnership not only enhances our offerings but also brings us closer to realizing our vision of becoming the leading money shop in the Philippines. We are excited about the future and remain committed to providing accessible and reliable financial solutions to our customers nationwide."

Marc-Antoine Hager, Regional Head - SEA, CleverTap said "We are thrilled to collaborate with PalawanPay in their accelerated growth journey as they aim to transform financial services in the Philippines. At CleverTap, our focus is on empowering digital-first businesses to create meaningful customer experiences through personalized engagement and data-driven strategies. By integrating our platform, PalawanPay has been able to forge deeper connections with users and address critical challenges around user retention and conversion. We are excited to support PalawanPay as they continue to innovate and expand their services. We look forward to working with them to achieve even greater milestones together."

PalawanPay was honored with multiple prestigious accolades at the Asian Banking & Finance Fintech and Retail Banking Awards 2024. The company continues to demonstrate its commitment to financial innovation and inclusion, delivering solutions that resonate with both consumers and the industry.

About Palawan Group of Companies:

The Palawan Group of Companies is composed of products and services such as Palawan Pawnshop, Palawan Express Pera Padala, Palawan ProtekTODO, Palawan Credit, and PalawanPay. A brand trusted by Filipinos for almost 4 decades, PGC is one of the fastest-growing financial institutions in the country. With its strength in remittance and pawning services, the company is the market leader in the industry and has over 70,000 branches, Pera Padala outlets, and PalawanPay Money Shops nationwide.

Palawan Group of Companies offers pawnbroking services, domestic and international remittances, microinsurance, bills payment, electronic mobile phone loading, cash-in of e-wallets, money exchange, ATM withdrawal, and cash disbursements.

Palawan Group of Companies introduced PalawanPay, an e-wallet app that allows users to send and receive remittances anytime, anywhere. PalawanPay is the company's latest digital solution, offering faster, safer, and more convenient transactions. In addition to remittances, the app provides access to other financial services, including bills payment, e-cellphone load top-ups, and scan-to-pay QRPH codes. The app also features integrated functionality for pawn renewal, jewelry item purchase, ProtekTODO personal insurance, and international remittance claims.

Palawan Pawnshop, Palawan Express Pera Padala, and PalawanPay are supervised by the Bangko Sentral ng Pilipinas. For more information, go to Palawan Pawnshop and PalawanPay Websites.

About CleverTap

CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino's, Levis, Jio, Papa John's, Zomato, Kotak Bank, Air Asia, Carousell, TD Bank, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world's first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.

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Forward-Looking Statements
Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.