如果去旅行唔打卡，咁叫去左旅行咩？為吸引更多旅客，近年愈來愈多旅遊景點特意設計「打卡熱點」，增加人流之餘，旅客在社交平台上post相片，更加可以達到宣傳的效果，新加坡Hotel G為了讓旅客拍出美照，特意參考Instagram上「取經」，來精心設計整座酒店的佈局和裝潢！
Saturday gettin' all cosy with @hotelgsingapore thank you for this wonderful staycay ❤️ Check out my IG story for an overview of their "great king size room" and what's in throughout the day!🎉 | HotelG has got the perfect treat for you to stay 3 nights for the price of 2 using Promo code: <SMILE!> Booking period: May 15th to July 31st 2018 Stay period: May 15th to Sep 15th 2018 #hotelgsingapore #hotelsG
A post shared by ⠀⠀⠀⠀⠀ 燕子💋 (@zhiyantay) on Jul 14, 2018 at 12:53am PDT
Instagram擁有超過8億活躍用戶，更孕育了有不少旅遊界KOL，他們IG上的人氣照片除了賺likes，也隨時幫酒店賺錢！根據Expedia一項市場調查，55%八九十後在規劃旅行時，會大量參考社交平台上的資料，可見有得「打卡」有幾重要呢！
Pasta for breakfast, why not? What’s your favorite breakfast food!🍝 • @intercontinentalperth #intercontinentalperth #intercontinentallife
A post shared by Isabel (@prettyfrowns) on Mar 5, 2018 at 6:50pm PST
旅遊界KOL經常在IG出post，順便替酒店宣傳。
☝️Если в Сингапуре выйти из дома в белых тапочках, то: ▫️К ним не прилипнет жвачка ▫️К ним возможно прилипнет 100$, если ошиваться где-нибудь в центре ▫️На тебя не посмотрят косо(потому что там и так все смотрят косо - минутка расизма🙈😀) ▫️Некоторые будут знакомиться с тобой, думая, что ты - миллиардер👍😎💵 ▫️Некоторые будут давать тебе милостыню, думая, что ты - миллионер👎😀 ▫️ ..Еще варианты? Продолжи список в комментарии ⬇️✍🏼 ◽️▫️▫️◽️▫️▫️◽️▫️▫️◽️ ✔️What if you go outside wearing white slippers in Singapore❓ ▫️A chewing gum won’t stick to them ▫️A 100$ banknote probably will stick to them if you’re walking somewhere in the city center💸 ▫️Some people will try to make friends with you thinking you’re a billionaire 👍😎 ▫️ Some people will give you alms thinking you’re …just a millionaire!👎😄 ▫️..continue the list in comments!⬇️✍🏼 ◽️▫️▫️◽️▫️▫️◽️▫️▫️◽️ 👖thanks @thefranksland for the gorgeous shorts
A post shared by 📸 ᗩᒪE᙭ ᗩKIᗰOᐯ 🌴 ᗷᗩᒪI (@misterr_alex) on Feb 16, 2018 at 4:36am PST
如其地名，小田生活是一間開在田中央的可愛咖啡廳～戶外有大片草皮，天氣涼爽時可以在這裡野餐，一眼望去綠油油的模樣真的很療癒放鬆🌿 #全文可以到 @poptour_mag 看唷 - 📷 @susupang77 謝謝你和我們分享照片 - 👉🏻在照片標註或影片下方 #popdaily 就有機會透過我們，將你的照片或影片分享給大家喔：）
A post shared by PopDaily 波波黛莉的異想世界 (@popdaily) on Jul 26, 2018 at 6:51pm PDT
台灣IG @Popdaily專門介紹各個旅遊打卡熱點，不少網友跟著到訪朝聖留影。
新加坡Hotel G酒店亦深明「打卡」的重要性，市場策劃主管Natasha更指建設酒店的每一步，都有參考Instagram的熱門相片，專門吸引年輕人，務求讓客人在每個角落都能拍出好看的照片，再放在Instagram上呃like！
Recharge and relax at your next staycation with @hotelgsingapore - stay 3 nights for the price of 2 with the code 'SMILE' when making your bookings on hotelgsingapore.com #HotelGSingapore #HotelsG #staycation
A post shared by nicolechangmin 曾敏 (@nicolechangmin) on Jun 13, 2018 at 3:33am PDT
不少網紅也在Hotel G拍出爆like的照片。
[GIVEAWAY] I've partnered up with my new favourite brunch place @ginettsingapore to gift 5 lucky followers a weekend brunch session worth $100 each. Just tag 3 of your friends that you'll wanna have brunch with and you'll stand a chance to win a weekend brunch for 4 on me! Good luck 💕 #ad
A post shared by Nellie Lim (@nellielim) on Apr 21, 2017 at 2:22am PDT