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Economy&Life | From seaside to swimwear superpower: Hidden industry giant in northeast China

XINHUA

發布於 2025年07月25日14:50 • Wu Qinghao,Pan Yulong,Li Gang,Yang Qing

HULUDAO, July 25 (Xinhua) -- Xingcheng, a tiny coastal city with a population of less than 500,000, has quietly emerged as a global giant in the swimwear industry. It produces an astonishing 170 million pieces of swimwear every year -- one out of every four swimwear items sold worldwide is made here.

The transformation of this unassuming city from a modest seaside town into a major player in the global fashion market started in the 1980s when it saw a surge in tourists flocking to its beautiful beaches. Inspired by the colorful swimwear those tourists wore, locals set out to make versions of their own at home. What began as family business quickly emerged into a booming industry.

To date, players in Xingcheng's swimwear industry annually generates a combined output value of 15 billion yuan (about 2.09 billion U.S. dollars).

Workers work at a swimwear company in Xingcheng City, northeast China's Liaoning Province, July 15, 2025. (Xinhua/Wu Qinghao)
A staff member displays swimwear at a swimwear company in Xingcheng City, northeast China's Liaoning Province, July 15, 2025. (Xinhua/Pan Yulong)
People visit a swimwear industrial park in Xingcheng City, northeast China's Liaoning Province, July 15, 2025. (Xinhua/Li Gang)
A staff member works at a swimwear company in Xingcheng City, northeast China's Liaoning Province, July 15, 2025. (Xinhua/Yang Qing)
Workers work at a swimwear company in Xingcheng City, northeast China's Liaoning Province, July 15, 2025. (Xinhua/Li Gang)
Workers work at a swimwear company in Xingcheng City, northeast China's Liaoning Province, July 16, 2025. (Xinhua/Pan Yulong)
A woman visits a swimwear industrial park in Xingcheng City, northeast China's Liaoning Province, July 15, 2025. (Xinhua/Li Gang)
This file photo shows a model presenting a swimwear during the 6th China International Swimwear Exhibition at the Bikini Square exhibition center of Xingcheng City, northeast China's Liaoning Province, Aug. 16, 2017. (Xinhua/Yang Qing)■
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