Corum returns to Swiss ownership
After more than a decade, Hong Kong-based Citychamp Watch & Jewellery Group Limited has divested its stake in Corum to a group of Swiss investors. The buyout was led by CEO Haso Mehmedovic, formerly the brand’s sales director. It marks Corum’s return to 100 per cent Swiss governance, just in time to celebrate its 70th anniversary.
Mehmedovic, who joined the company in 2011, is supported by a team that shares his long-term vision: to reignite Corum’s creative force and reaffirm its singular identity.
"We have a tremendous opportunity to restore Corum’s rightful place in Swiss watchmaking. I grew up with this company and went through every high and low with the teams. Today, we’re putting bold creativity and innovation back at center stage, and building on Corum’s unique DNA,” said Mehmedovic.
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Corum CEO Haso Mehmedovic
Corum is beloved for its Admiral nautical watches and the unconventional Bubble with its oversized crystal. But it is perhaps best known for the Golden Bridge linear movement, its parts arranged vertically along the central axis of the watch, making the bridge appear as if it is floating.
See also: Audemars Piguet’s Ilaria Resta on the brand’s 150-Year legacy
The Golden Bridge and its groundbreaking linear movement
Corum Admiral 45 Openworked Tourbillon
This year will focus on consolidation and laying the groundwork, with a full global relaunch expected in mid-2026. “We will be reinforcing our distribution, consolidating key markets, opening new horizons—and above all, bringing Corum back into the spotlight for collectors and enthusiasts around the world,“ Mehmedovic asserted.
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