Schiaparelli in Hong Kong: where fantasy meets discipline
Schiaparelli’s first salon in Asia is tucked inside the Landmark Prince’s Building and accessible by appointment only. It’s a retail space in the Hong Kong space that resists the visual noise that often accompanies luxury openings. Instead, it unfolds quietly —more private apartment than retail boutique — revealing itself on its own terms.
That restraint is striking for a house synonymous with surrealism. But it also gets to the heart of what defines Schiaparelli today: the tension between fantasy and discipline. Wit, humour and imagination have always been central to the maison. What has evolved under creative director Daniel Roseberry is how those impulses have a sense of discipline and intent.
A sense of the boudoir, capturing how Schiaparelli clients might be getting ready in real life
Designed with architecture studio Halleroed, the salon draws from the spirit of Schiaparelli’s historic Parisian address at Place Vendôme, translated through an intimate, domestic lens. The space is arranged to feel like a sequence of rooms rather than a single open floor: a living room becomes a dressing room. Jewellery appears where you might expect something private, even personal. Trompe-l’œil details, celestial motifs and anatomical references surface subtly, rewarding attention instead of demanding it. Overhead, hand-drawn illustrations by Roseberry weave the maison’s visual language into the architecture itself.
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Surrealist twist: door knob heels feature a signature Schiaparelli key hole
This measured approach reflects Roseberry’s broader direction for the house. Since 2019, he has sharpened Schiaparelli’s language rather than expanding it. The references to Elsa Schiaparelli’s collaborations with artists like Salvador Dalí and Jean Cocteau remain, but they are edited — intellectual, precise, and intentional. The effect is surrealism with structure.
The salon’s curation reinforces that idea. Alongside spring/summer 2026 ready-to-wear, the space presents Schiaparelli’s signatures: sculptural tailoring, trompe-l’œil knits, anatomical jewellery, and the Face and Secret bags.
The bathtub of bijoux and Faces; goods are cleverly integrated in witty storage spaces
By appointment only. The salon offers a dedicated space for clients to make their selections
That quiet confidence helps explain why Hong Kong was chosen for Schiaparelli’s first Asian salon. This is a city fluent in coded luxury: discretion signals depth, and knowledge matters more than display. What Schiaparelli offers here is not immersion for immersion’s sake. It is something more restrained: a place where fantasy is held in check by rigour, and where imagination feels sharper because it is not over-explained.
The entrance to discover how Roseberry’s direction for the legendary house lives up to Schiaparelli's artistry, intellect and theatricality
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