13 must-know Thai perfume brands shaping Thailand’s fragrance scene
Thai perfume brands are getting increased mentions in conversations around contemporary fragrance culture, moving beyond souvenir‑shop novelties to reflect a wider spectrum of scent ambitions and approaches. While the longer history of perfumery in Europe and the Middle East continues to shape global benchmarks, Thailand has quietly fostered a group of noses and independent houses that make space for local materials, ideas about memory and place and different relationships to perfume creation and presentation.
This list of Thai perfume brands encompasses both long‑established labels and newer experimental boutiques. Some work with internationally trained perfumers, others focus on interpretations of Thai botanicals and cultural narratives. What links these houses is a growing drive to define what fragrance can mean in a Southeast Asian context—whether through reinterpretations of traditional aromatic recipes or contemporary compositions aligned with modern lifestyles.
Here are 13 Thai perfume brands to know in 2026, charting the diversity of approaches shaping the country’s fragrance scene.
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Pañpuri
Pañpuri straddles wellness and perfumery, offering extract perfume oils that lean into a spa‑inspired sensorial framework rather than classical eau de parfum formats. Its fragrances often draw on natural raw materials and narratives tied to Asian nature and rituals, with offerings like Siamese Water and Sacred Santal available as concentrated perfume oils. Often presented in sculptural bottles and integrated into a broader line of body and home products, Pañpuri reflects an approach where scent is part of a holistic sensory practice rather than solely a fashion accessory.
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The OBA
The OBA has positioned itself as a personal care and fragrance label with a smaller but distinct range of eau de parfums. Its portfolio includes scents such as Alb, Hinode and Liko, presented in contemporary packaging and aimed at everyday wear. The brand describes its formulations as part of a broader vision to innovate in fragrance and grooming, with an emphasis on creating memorable olfactory experiences that intersect with body care.
MITH
MITH (short for “Made in Thailand”) is one of the Thai perfume brands with broader recognition among regional travellers and locals alike. Its collections span categories from floral to woody, citrus to musky, and include lines like tea‑inspired and gourmand profiles. While many compositions engage perfumers with French training, the brand frames its line as reflective of both urban life and emotional mood states, with offerings such as The Odyssey and Thai Tea representing different stylistic facets of its range.
Parfums Dusita
Parfums Dusita was founded by a Thai perfumer based in Paris. Its line bridges classic French perfumery techniques with references to Thai heritage, often invoking botanical themes tied to memory and place. Scents such as La Douceur de Siam integrate florals like champaca and ylang‑ylang with spices, woods and vanilla, creating complex compositions that reflect an intersection of cultural influences.
Copenn
Copenn approaches scent from a design‑centred perspective. Founded by a group of friends from creative disciplines, the label describes its project as a narrative of perception, where fragrances and related scented objects (including room sprays and candles) emerge from an interest in elemental experiences. Copenn’s aesthetic leans minimal and contemplative, with an emphasis on quiet, natural accords rather than overtly dramatic statements.
Journal Boutique
Journal Boutique is among the Thai perfume brands that foreground traditional extraction methods. Its perfumes are crafted through longer, natural processes, drawing from Thai cultural beliefs and stories. The house combines these age‑old techniques with contemporary methods, yielding fragrances that aim to capture subtle olfactory expressions tied to heritage and local botanical wisdom.
Proad
A perfume brand that's on the edgier side, Proad’s perfumes reference memories, places and poetic ideas. Its collection ranges from simple expressions tied to a principal note (such as green tea or oud) to more concept‑driven series like Cherry Syrup and 7 Sins. The latter line pairs ingredients such as sandalwood and Turkish rose to articulate themes tied to human experience. Proad’s approach within Thai perfume brands reflects both classical structure and imaginative interpretation.
Borom
Borom is known for a niche portfolio that leans on scent profiles inspired by textiles and material metaphors. Its fragrances include compositions such as Cashmere Unnamed and Red Velvet that juxtapose ingredients like musk, amber, florals and gourmand elements. The brand’s packaging and presentation aim for a restrained visual identity, aligning with a quiet luxury sensibility within the Thai perfume brands landscape.
Yugen
Yugen is a relatively recent entry among Thai perfume brands, with a compact collection inspired by elemental and emotional concepts such as Awake, Alive and Hope. Scents like Sound of Water combine notes of eucalyptus, fig and guaiac wood to evoke sensory states rather than traditional themed profiles. The brand’s trajectory illustrates a newer wave of conceptual perfumery emerging in Thailand.
Parfum Prissana
Parfum Prissana is a house known for imaginative themes drawn from Thai cultural touchpoints. Its offerings include fragrances inspired by local dishes, historical cities and folklore. For example, a scent modelled on tom yum incorporates kaffir lime, lemongrass and galangal alongside more typical perfumery materials, producing a composition that reflects both culinary and aromatic dimensions.
Lamrim
Lamrim’s profile in fragrance is less conventional, with a presence centred on aromatic oils, incense sticks, candles and body products rather than mainstream perfumery. Its compositions often emphasise natural aromatic elements and handcrafted processes, positioning scent within broader rituals of atmosphere and personal care. While not a traditional entry among Thai perfume brands focused exclusively on eau de parfum, Lamrim contributes to the sensory landscape through aromatic expression.
Siam 1928
Siam 1928 has roots in traditional Thai fragrance heritage, with a lineage tied to classic Thai aromatic recipes. Today, the brand produces contemporary fragrances in ceramic bottles that draw upon stories, folklore and cultural imagery. Its collections often reference myth and history, while the physical presentation, including artisan‑printed flacons, reflects a commitment to linking cultural material with modern perfume practice.
Sundalo
Sundalo is a Thai fragrance house that has gained visibility in Thailand’s perfume scene with a range of extrait de parfum offerings and related scented products. The brand features multiple compositions—St James Elite, Rose me Tender, to name a few—that span fruity floral, fresh and woody profiles. Beyond personal fragrances, Sundalo’s range includes aromatic sachets and room fragrance products, reflecting diversification into home and ambient scent. Reviews from local users describe these as having lasting effects in spaces like wardrobes and cars, with packaging described as minimal and reflective of contemporary taste.
Over the last few years, Thai perfume brands have broadened both in number and stylistic approaches, ranging from houses that draw on long‑standing aromatic traditions to newer labels experimenting with concept and narrative. The scene in 2026 presents a cross‑section of craftsmanship, creative curation and cultural reference points that together form a richer picture of what perfume can be in and beyond Thailand.
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