Moon Ocean Asia Teams Up with EASTAR YACHT to Propel Chinese Yacht Brand onto the Global Stage
SHENZHEN, China, Aug. 6, 2025 /PRNewswire/ -- A report from tirechina.
Moon Ocean Asia Group has officially entered into a strategic partnership with EASTAR YACHT, becoming the exclusive distributor for EASTAR YACHT across Hong Kong and Southeast Asia. This collaboration marks a pivotal moment in the internationalization of Chinese yacht manufacturing, paving the way for homegrown brands to gain greater recognition on the global stage. By joining forces, both parties aim to redefine the identity of Chinese-made yachts through innovation, artisanal quality, and wider market outreach.
Moon Ocean Asia Teams Up with EASTAR YACHT to Propel Chinese Yacht Brand onto the Global Stage
Boasting over two decades of experience representing premier European and American yacht brands, Moon Ocean Asia Group has a proven track record of successfully introducing globally renowned names such as Italy's Azimut Yachts and America's Chris Craft to the Asian market. With a strong brand reputation, extensive industry resources, and well-established global sales and service networks, the group holds significant influence within China's domestic yacht industry.
As China's yacht manufacturing capabilities have advanced rapidly, the group has strategically shifted its focus towards expanding exports of Chinese-made yachts. The collaboration with EASTAR YACHT represents a key milestone in this strategic transformation.
EASTAR YACHT, a rapidly rising star in the industry, leverages its advantageous location within China's largest yacht industrial park to fuel its growth. The company offers a diverse portfolio ranging from 46-foot leisure yachts to 116-foot superyachts certified for ocean voyages. Notable models include the 56-foot catamaran power yacht—measuring 17.12 meters in length and 8.38 meters in width—that combines comfort and functionality; the 66-foot catamaran, at 20.20 meters long and 9.80 meters wide, designed for large-scale business receptions; the 80-foot luxury business yacht (23.99 meters) tailored for high-end corporate events; and the 116-foot superyacht (35.82 meters), a testament to China's cutting-edge yacht-building expertise that has already earned widespread market acclaim.
Beyond its diverse product range, EASTAR YACHT places strong emphasis on technological innovation, with a particular focus on new energy solutions. The company has assembled a team of industry-leading experts dedicated to exploring clean energy applications in yachting, thereby securing a critical technological advantage in the global market.
Moon Ocean Asia Group has committed to providing comprehensive support for EASTAR YACHT—including pre-sales, sales, after-sales services, as well as yacht management and leasing—through its extensive global network. This partnership aims to help the Chinese brand establish a strong presence in Southeast Asia and beyond. Industry experts highlight that by combining EASTAR's manufacturing expertise with Moon Ocean's international distribution channels, this collaboration has the potential to transform the competitive dynamics of the global yacht market.
Early signs are encouraging, with EASTAR YACHT experiencing a steady increase in overseas orders. Looking forward, deeper cooperation is expected to enable more Chinese-made yachts—manufactured in Zhuhai—to make a significant impact across Asia and international waters, further enhancing China's success story in manufacturing exports.