33 Financial Group Launches Groundbreaking Shopping Mall Dining Gift Card Receives Prestigious UnionPay Gold Award for Transaction Volume Leadership
HONG KONG, June 9, 2025 /PRNewswire/ -- 33 Finance (SVF License No.: SVF0010), Hong Kong's leading gift card provider, announced the launch of its first dining gift card "Food Pass in Delight" in collaboration with ELEMENTS. The company was concurrently awarded with "UnionPay 2024 Prepaid Card Transaction Volume - Gold Award", cementing its position as the market leader in the market.
The strategic collaboration with ELEMENTS since it enjoys direct connectivity to West Kowloon High-Speed Rail Terminal and Kowloon MTR Station and immediate adjacency to West Kowloon Cultural District. This premium positioning ensures exposure to both high-value business travelers and leisure visitors. The location advantage enables 33 Finance to gather diverse customer data for continuous product enhancement.
The "Food Pass in Delight" Dining Gift Card has preset values of HK$500 and HK$1,000 for use at designated restaurants within ELEMENTS. Customers purchasing the card during the promotion period can receive bonus e-vouchers (HK$100/ HK$250).
Beyond mall usage, the solution serves multiple commercial use cases. For example, a stored-value payment tool for restaurant chains (usable across branches), corporate solution for employee rewards/petty cash management and an anonymous prepaid option with membership card capabilities.
33 Finance provides institutional-grade safeguards against merchant insolvency risks. All the segregated funds managed by licensed trustee and Full compliance with HKMA's Stored Value Facilities regulatory framework.
33 Finance is actively pursuing additional strategic partnerships to expand the acceptance network to premium dining destinations, introduce tiered rewards programs for frequent users and develop API integrations for enhanced digital functionality. Through this dining gift card, 33 Finance is creating a triple-win scenario - for consumers, merchants, and the broader F&B ecosystem.
About 33 Finance
Regulated by the HKMA, 33 Finance pioneers Hong Kong's gift card market under its "Share Value, Enjoy Life" philosophy. We create secure prepaid solutions that enhance consumer experiences while driving merchant growth. Partnering with 10 major mall brands, our cards are accepted across 41 shopping centers, making us the market leader. By bridging retail and lifestyle sectors, we deliver innovative payment options that benefit both users and businesses alike.
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