Asia’s Most Stylish social media stars are powerful tastemakers in fashion
The creatives, celebrities and digital media personalities of Asia’s Most Stylish have become powerful tastemakers who shape fashion trends, introduce alternative perspectives and influence the preferences of millions. Often lauded for their authenticity and relatability, they connect with people on a deeper level by sharing not just how they put together a variety of looks, but also their personal narratives. In this way, these social media superstars are bridging the gap between the runway and everyday life, becoming an integral part of the fashion ecosystem and a trusted authority on style.
Also read: Asia’s Most Stylish 2024: Meet the fashion superstars who set the standard for style
Eyka Farhana, actress, Malaysia (1.9M followers)
“Fashion makes me feel better, polished and well-put-together. It conveys my confidence, competence and pride in my appearance,” says actress Eyka Farhana. Despite her petite stature, which she says makes it “hard to do fashion”, the actress turns heads in chic looks like a form-fitting gown with an asymmetric cut-out detail for a girls’ night out or a pinstripe waistcoat with a matching skirt worn on a trip to the gallery. The cover star of Tatler Malaysia is also a darling of the entertainment world, having starred in film and TV series like Juvana, Polis Evo and the Indonesian remake of Pretty Little Liars.
Read Eyka Farhana’s full profile on Asia’s Most Stylish
Nicole Law, content creator, Hong Kong (38K followers)
For her Fit Check series on Instagram, Nicole Law chronicles what Hongkongers wear every day, from sky-high Balenciaga sneakers to a pair of vintage jorts. The content creator began the series a year ago because she admired “the personal style I saw on the street” and wanted to share diverse perspectives through her on-the-spot interviews. Her Reels are a boon for fashion lovers looking to try these looks; packed with information (and entertainment), they include the Instagram handles of independent designers and hard-to-find brands. Apart from reporting on style, Law herself leaves a big impression: blood-red lips, heavy eyeliner, a head of gorgeous curly hair. Read Nicole Law’s full profile on Asia’s Most Stylish
Heart Evangelista, global fashion icon, Philippines(16.3M followers)
Building on her career as an actress, Heart Evangelista has become one of the most sought-after personalities in the global fashion scene. Also an artist and an entrepreneur, she splits her time between Manila and the fashion capitals of the world, Paris and Milan, where the front-row fixture displays her adeptness at creating looks that speak of individuality and self-expression. In June 2024, Evangelista took on a new challenge as president of the Senate Spouses Foundation Inc (her husband, Francis Escudero, is senate president). Of her appointment, she says to Tatler, “I love the idea that we’re creating awareness. I’m even behind the foundation’s social media account; I highlight every person and spouse. My goal is to build the foundation’s savings.”Read Heart Evangelista’s full profile on Asia’s Most Stylish
KR Bros, creators, Taiwan (16.8K followers)
Apart from 16,800 followers on the KR Bros official Instagram account, twin entertainers Keelong Hsu and Rays Hsu from Taiwan have a strong following on their personal handles, with @keelongxu at 521,000 and @monday_rays at 494,000—bringing their Instagram following to over one million. The popular brothers rose to fame as singers, with songs such as “HAHA” and “Ten Minutes of Love” bringing over 7,000 monthly listeners on Spotify. They’re also YouTubers who share their everyday experiences, from at-home haircuts to unboxing home appliances (“that make moms crazy”), to their 789,000 subscribers. Across social media, the brothers exhibit very different style philosophies: Keelong prefers down-to-earth looks, while Rays likens himself to water, fluid and adaptable. Read Keelong Hsu’s and Rays Hsu’s full profiles on Asia’s Most Stylish
Chi Loyzaga-Gibbs, artist and designer, Singapore (182K followers)
Singapore’s Chi Loyzaga-Gibbs
For her more than 180,000 followers on Instagram, Chi Loyzaga-Gibbs shares the full spectrum of creativity as an artist, digital illustrator, musician and, of course, an individual who expresses herself through fashion. Born in the Philippines and now based in Singapore, Loyzaga-Gibbs produces illustrations through Chi Gibbs Studio, designed a pair of tropics-inspired Nike Air Jordan 2 Lows (and was even part of a Nike campaign), and creates music through the Gibbs, the singing duo with her younger sister Gabs. As for style, the artist gravitates toward playful looks, pairing, for example, a green knit cardigan with a soft pink pencil skirt plus pink Mary Janes.
Read Chi Loyzaga-Gibbs’ full profile on Asia’s Most Stylish
Pyra, artist, Thailand (58.4K followers)
With the unique sounds of dystopian pop, UK-based musician Pyra is making waves in the music scene. The singer-songwriter, who is also the first Thai performer at Burning Man, not only channels music to comment on social change and youth empowerment, but also uses fashion to convey her message. She says, “My message is quite heavy, so I want to use fashion and lifestyle elements to draw attention and make it easier to digest.” Describing herself as “rebellious,” “eccentric” and “avant-garde,” Pyra’s style often involves exaggerated silhouettes, bold make-up and hand tattoos, all channelled into unmissable futuristic and dystopian looks.
Read Pyra’s full profile on Asia’s Most Stylish
*Tatler Asia’s Most Stylish celebrates the best-dressed individuals pushing the boundaries of fashion.* View the full list here.
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