Inside Blackpink Rosé’s brand ties and collaborations in 2026, from Levi’s to Saint Laurent
Rosé’s profile extends far beyond the stage, cementing her status as one of K‑pop’s most influential figures. In 2025, she marked a series of high‑profile milestones, including multiple Grammy nominations for Record of the Year, Song of the Year and Best Pop Duo/Group Performance for “APT.”. She performed solo at the 68th Grammy Awards, becoming the first K‑pop artist to do so, and took part in Blackpink’s Deadline World Tour, which spanned Asia, North America and Europe, with stadium shows in cities including Seoul, Los Angeles, Chicago, Paris and London.
Alongside touring, Rosé appeared in several major fashion campaigns, further establishing her visibility across music, beauty and luxury sectors. As 2026 unfolds, she has translated this momentum into a series of strategic brand partnerships spanning heritage denim, sportswear, high fashion, beauty and jewellery, reflecting her global appeal and multi‑sector influence.
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Levi’s
In February 2026, Rosé was announced as a global ambassador for Levi’s, joining the American denim brand’s “Behind Every Original” campaign at the Super Bowl. She appeared alongside artists and athletes, including Doechii and NBA champion Shai Gilgeous‑Alexander, to represent Levi’s renewed focus on celebrity‑led storytelling aimed at Gen Z and younger millennial consumers. This marked her first official collaboration with Levi’s, which highlighted denim staples such as boot‑cut jeans and jackets tailored to the campaign’s visuals. The partnership underscores Levi’s shift to integrate cultural figures into its global messaging strategy in a category crowded with lifestyle brands.
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Puma
Rosé’s relationship with Puma began in 2024 when she was named a global brand ambassador for the German sportswear label. Her role includes fronting campaigns that refresh Puma’s classic silhouettes through initiatives such as “Rewrite the Classics”. Early creative content featured Rosé in Puma’s Palermo sneakers and sporty apparel, setting a tone that blends relaxed styling with heritage design cues. By 2025, the partnership expanded into collaborative product work, including Puma’s “Rosie” capsule, which reinterpreted the Speedcat silhouette with subtle nods to her personal wardrobe. Across digital platforms, she has been positioned alongside musicians like Dua Lipa in campaigns that amplify Puma’s Sportstyle focus.
Saint Laurent
Rosé at the 68th Grammy Awards in Saint Laurent, where she performed ‘APT’ with Bruno Mars, and later attended the house’s after-party
Rosé’s connection with Saint Laurent dates back to 2020, when she first became a global ambassador for the French house. Over subsequent seasons, she appeared in a series of Saint Laurent fashion campaigns, contributing to the brand’s seasonal visual storytelling. In 2026, her association with the fashion house intersected with her music career at the 68th Grammy Awards, where Rosé performed her hit “APT.” with Bruno Mars. She wore Saint Laurent for her live performance at the ceremony, which also marked her first solo Grammy performance and three nominations for Record of the Year, Song of the Year and Best Pop Duo/Group Performance.
Later that evening, she was seen at the Saint Laurent‑hosted after‑party, further emphasising the brand’s visibility across both the main show and post‑show events. Her ambassadorship has bridged garments and accessories, with the artist also attending other high‑profile occasions in Saint Laurent pieces. In early 2025, Rosé formally took on the role of global ambassador for YSL Beauty, fronting its Love Collection campaign, which positioned her voice within the cosmetics space and expanded the scope of the partnership to include beauty campaigns.
YSL Beauty
Within the wider Saint Laurent ecosystem, Rosé’s work with YSL Beauty has been distinct from her fashion campaigns. First identified as a YSL Beauty ambassador in 2025, she became the face of the brand’s Love Collection in various global markets. This role is focused on beauty products such as lipsticks and cosmetics that lean into the house’s aesthetic language. In 2026, her latest campaign centres on the Cushion Glow‑Pact, a compact foundation designed to combine radiant coverage with skincare benefits. Her involvement with YSL Beauty represents a strategic deepening of her engagement with the House’s product categories beyond apparel, integrating her presence across both fashion and beauty divisions.
Tiffany & Co
Rosé has been a global ambassador for Tiffany & Co since 2021, initially appearing in the brand’s HardWear campaigns. Over time, her presence at Tiffany events and in campaigns has become a fixture of the jeweller’s global outreach. In 2023, Tiffany launched the Tiffany Lock Rosé Edition, a capsule of jewellery that took design cues from the Lock collection and included rare materials; it sold out quickly upon release. Across the partnership, she has been featured at brand events in Seoul, Paris and Tokyo, and her appearances have been featured on editorial covers, tying her public persona to the jeweller’s contemporary aesthetic.
Rimowa
Rosé’s ambassadorship with Rimowa began in 2023 when she was named a global ambassador for the luxury luggage brand. She has participated in multiple chapters of Rimowa’s “Never Still” campaigns, appearing with other international figures to endorse the brand’s travel products. In 2024, she fronted promotional content for the Rimowa Essential collection in new mint and papaya colourways, which included suitcases and accessories. In 2025, she continued to represent the brand in campaigns that underscored Rimowa’s positioning in travel and design, often photographed with its signature aluminium‑frame luggage.
Rosé’s ambassador portfolio in 2026 spans distinct sectors and illustrates how music artists and fashion and lifestyle brands co‑create visibility through tailored campaign roles and product collaborations that map onto broader marketing strategies.
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