The evolution of ski fashion through the ages
The past 100 years have seen ski fashion evolve dramatically, reflecting the constantly changing trends and functional needs of the winter sport. In the early 20th century, ski attire was more about practicality than style, taking inspiration from the late 19th-century Austrian fashion—think wool sweaters and knee-high socks.
As the winter sport gained popularity over the years, fashion on the slopes began to blend functionality with a touch of glamour. Bright and bold colours took the spotlight, playing a crucial role in shaping the chic European aesthetic.
Today, ski fashion reflects a blend of retro influences and cutting-edge technology. Vintage-inspired pieces coexist with sleek, modern designs. Accessories also play an important sartorial role in contemporary ski fashion. Helmets, goggles, and gloves not only serve practical purposes, but have now become style statements. A range of customisation options also allows skiers to express their personality through their gear.
Below, we take a look at how fashion has changed on the slopes over the last decade.
Read more: Ski season essentials: 8 stylish must-have designer ski accessories
1910s
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In the early 20th century, skiwear was mainly made from wool, as it was the most effective way to stay warm. As skiing was a male-dominated sport, this meant that skiwear for women was not readily available, resulting in women wearing heavy wooden skirts, thick fur scarves and extravagant hats as they went down the slopes. Dark outfits were also worn to stand out in the white snow.
1920s
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Following the first Winter Olympics in 1924, skiwear evolved and began placing more emphasis on functionality—which included the introduction of trousers for women. While still considered scandalous off the slopes, women were able to ski in wool trousers. Zipper technology also allowed for more layering when it came to winter wear.
1930s
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Lambswool had been the primary choice for ski wear until American fashion label Eddie Bauer introduced the first goose-down jacket in 1936. After its launch, skiers began swapping their wool apparel for this lightweight, warm and waterproof material. The 1930s also saw an increase in the popularity of Norwegian trousers—baggy pants that are cinched at the ankles.
1940s
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Accompanying the developments of ski lift technology, which led to skiing faster downhill from greater heights, the 1940s saw the development of aerodynamic skiwear. This meant more form-fitting outfits and one-piece ski suits.
1950s to 1960s
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The invention of Spandex allowed for an increase of both tight fitting and stretchy skiwear. The latter was fashionably created to be worn après-ski, allowing stylish pieces to be worn both on and off the slopes. The first Moncler jacket was created in 1952, igniting a relationship between high fashion and skiwear.
1970s
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This decade saw an increase in brightly neon-coloured pieces, thanks to the creation of synthetic material. Fleece was also introduced, allowing skiers to layer more effectively. Various Canadian brands, including Sorel and Canada Goose, began integrating ski style with everyday streetwear—think ski jackets with zip-off sleeves.
1980s to 1990s
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With the invention of Gore-Tex (waterproof, windproof and breathable garments), skiwear became even more lightweight and practical. On the slopes, you’d see skiers in fluorescent neon pieces and candy-coloured suits. Dazzling ensembles were paired with equally bright accessories like neon headbands and sunglasses.
2000s to 2010s
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In line with the snowboarder look, this decade saw skiwear begin to offer a silhouette of baggier fits. Neon-coloured gear was also swapped for pastel hues. Various luxury fashion houses began offering ski capsule collections, bringing activewear style into an everyday trend. Ski helmets gradually transitioned from being merely a must-have headgear accessory to a way of standing out on the slopes.
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