Beyoncé launches a new whisky with LVMH’s Moët Hennessy

Unlike many other celebrity whisky brands, 32-time Grammy winner Beyoncé Knowles has left her artistic mark all over this new collaboration with LVMH subsidiary Moët Hennessy. This has resulted in the Japanese-style whisky, SirDavis.

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Beyoncé sought out Moët Hennessy to craft the perfect blend, working with decorated Master Distiller Dr. Bill Lumsden. A blend of personal history and contemporary elegance, SirDavis is named after Beyoncé’s great-grandfather David Hogue, a moonshiner in the American South during Prohibition. When Knowles’ father visited his grandfather, it was the first time he had heard a black man referred to as “Sir.”

Photo: Instagram / @sirdavis

“When I discovered that my great-grandfather had been a moonshine man,” SirDavis founder Beyoncé Knowles-Carter said in a statement, “it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.”

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Photo: Instagram / @sirdavis

The mash bill consists of a mix of 51 per cent rye and 49 per cent malted barley, and according to Lumsden, is one of the rarest in the world. While it is finished, blended, and bottled in Beyoncé’s home state, Texas, it also draws on Japanese and Scottish influences.

Housed in a beautiful ribbed glass bottle, the statuesque design is a statement in its own right. SirDavis also sports a bronze horse, paying homage to Beyoncé’s hometown of Texas.

Priced at US$89 per bottle, SirDavis is available in the United States, London, Paris, and Tokyo, as well as duty-free shops at major airports.

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