The new codes of festive dressing: inside Chow Sang Sang’s YuYu Collection

There is a particular sophistication in jewellery that behaves as structure rather than surface. Here, form is not merely decorative: it interacts with movement, space and shadow. The Chow Sang Sang’s YuYu Collection embodies this 3D language of design through suspended, 360-degree constructions that reveal different facets as the wearer moves. The triple-layer diamond ring, for example, creates depth through stacked contours that build volume without weight.

The collection’s abstract fish-scale motifs—crafted in diamonds and newly introduced sapphires—add textured brilliance. Their wave-like curves catch the light from multiple angles, offering a more nuanced alternative to traditional festive sparkle. The sapphire editions amplify this effect, bringing a cool, contemporary energy to winter dressing.

YuYu 18K white gold sapphire earrings (Photo: Courtesy of Chow Sang Sang)

YuYu 18K white gold sapphire necklace (Photo: Courtesy of Chow Sang Sang)

Beyond diamonds, the collection now explores sapphires and multi-coloured gold—introducing cooler tonalities and tonal contrasts within the same sculptural language. Each variation speaks to collectors who value refinement expressed through construction rather than ostentation.

YuYu 18K White & Red Gold Diamond Bangle and Ring (Photo: Courtesy of Chow Sang Sang)

YuYu 18K White Gold Diamond Necklace (Photo: Courtesy of Chow Sang Sang)

The YuYu Collection redefines festive elegance through architectural precision—jewellery that speaks through form, not volume.

Explore YuYu Collection here.