It’s not uncommon for pregnant women and new mums, particularly in Asia, to find they have to sacrifice style for comfort to accommodate their changing bodies, as many maternity wear brands prioritise function over fashion. Enter: Rihanna.
The mother, businesswoman and global superstar has taken a refreshing approach to maternity fashion that doesn’t minimise her belly—it highlights it front and centre; and her choices are daring, bold and trend-setting. By flying in the face conventional expectations for expectant mothers, RiRi has redefined what is “acceptable” as maternity wear. After all, who said pregnant women can’t be both cosy and chic?
For mothers-to-be who want to flaunt their baby bump fashionably or new mums who want practical yet pretty outfits, these are the maternity and baby clothes brands in Asia to keep on your radar.
Don’t miss: 7 major maternity moments from Rihanna
The Rebel Mums
Founded by designer Selene Xie, this Hong Kong brand is meant for “badass moms”. (Hey, their words, not ours!) It gives traditional maternity styles a twist by adding elements of menswear, like structured collars and suit-inspired dresses, while still leaving ample room for your baby bump.
Read more: Beyoncé wears futuristic fashion by a Hong Kong designer on ‘Renaissance’ tour
Retykle
You might have already heard of Retykle, the circular fashion retailer founded by Gen.T honouree Sarah Garner that sells pre-loved children’s clothes by international brands. But did you know they stock maternity wear as well? For mums who are conscious of their clothes consumption during their pregnancy journey, Retykle is a good way for you to join the cycle of benefiting from and contributing to pre-loved fashion.
Spring Maternity
Singapore-based Spring Maternity is a Singapore-based business (with international shipping) that offers new mums and mums-to-be eco-chic and practical clothing that helps you shift effortlessly from pregnancy to postpartum. For example, the clothes are carefully designed to incorporate features that allow easy nursing access once your baby is born.
Lovemere
Founded in 2017, this Singapore-based brand (with international shipping) makes multi-purposeful bras and garments that are especially suited for tropical climates. Their range of clothing also covers everything from swimwear to sleepwear, which means you get to stay chic and comfy all day long and all through the night.
Petit Bazaar
Petit Baazar brings the best of European maternity and children’s brands to Hong Kong. Mums can enjoy a selection of chic ponchos, playsuits and wrap dresses while also picking up a toy or two for their little one.
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