Iconic British perfume house Jo Malone has teamed up with Paddington Bear, the marmalade-loving, duffle coat-wearing bear to launch a limited-edition line that will delight both fragrance enthusiasts and nostalgic fans alike.
Paddington, created by Michael Bond in 1958, is a beloved figure in British culture, known for his politeness, kind heart, and penchant for marmalade sandwiches. Over the years, the well-loved toy has been embraced by children (and adults) all over the world.
The centrepiece of this fragrance collaboration is the Orange Peel Cologne, a scent that perfectly encapsulates Paddington’s signature sweet treat. This zesty scent combines the vibrant notes of orange with the warmth of amber and the subtle sweetness of vanilla, creating an olfactory experience that's both refreshing and comforting.
Complementing the cologne is a range of products designed to infuse everyday moments with a touch of Paddington’s charm. The collection includes a Marmalade on Toast Candle, evoking the cosy aroma of Paddington’s favourite breakfast; a Strawberry Milkshake Diffuser, reminiscent of sweet treats shared with friends; and a Whiskers & Wet Nose Hand Cream, a playful nod to Paddington’s ursine nature.
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The Jo Malone London and Paddington Bear campaign
The Jo Malone London x Paddington collection is available in Jo Malone London boutiques and select department stores
The brand has also reimagined its iconic cream and black packaging, incorporating Paddington’s signature blue and red colours. This attention to detail extends to the product names and descriptions, which are peppered with references to Paddington’s adventures and quirks.
In a world where luxury often takes itself too seriously, this collaboration offers a refreshing blend of sophistication and whimsy and stands as a reminder that there’s always room for a little bit of childhood magic and a marmalade-scented adventure.
The Jo Malone London x Paddington collection is available in Jo Malone London boutiques and select department stores.
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