As we start a brand new year, the quest for the perfect timekeeper can seem daunting. For those contemplating a timeless piece, why not personalise your choice based on your zodiac sign?
From the fiery ambition of an Aries to the steadfast loyalty of a Taurus, Tatler’s guide offers unique watch recommendations that resonate with the intrinsic traits of each zodiac sign. Whether you're treating yourself or seeking a special piece for a loved one, discover how celestial alignment can inspire your next luxurious timepiece purchase.
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Aries: The trailblazer
Rolex Submariner (Photo: courtesy of Bonhams)
March 21-April 19
Personality traits: Bold, courageous, assertive, risk-taking.
Aries, you need a watch that can keep up with your marathon-winning, mountain-climbing, CEO-befriending pace—something that won’t quit when you’re just getting started.
Recommended watches:
• Tag Heuer Carrera Chronograph x Porsche 963: As dynamic as an Aries chasing their next adrenaline rush, this watch screams, “Catch me if you can!”
• Rolex Submariner: Bold enough to dive into social events and come out with compliments.
Taurus: The elegant
Cartier Tank Must watch (Photo: courtesy of Cartier)
April 20-May 20
Personality traits: Grounded, loyal, indulgent, practical.
Taurus, your watch needs to be as reliable as your taste in fine wines or the lead characters in old-school rom-coms. Sophistication? You wrote the book.
Recommended watches:
• Cartier Tank Must Watch: Like a luxury sofa that tells time, it’s classic and comfortable.
• Omega Seamaster Aqua Terra: Just opulent enough to wear while sipping your fifth espresso of the day in a Venetian café.
Gemini: The versatile
De Bethune DB Kind of Grande Complication (Photo: courtesy of De Bethune / The 1916 Company)
The De Bethune watch has a flippable, reversible face (Photo: courtesy of De Bethune / The 1916 Company)
May 21-June 20
Personality traits: Communicative, witty, imaginative, adaptable, two-faced (in a good way!)
Gemini, you need a watch that can keep up with your social butterfly schedule and your mood swings.
Recommended watches:
• De Bethune DB Kind of Grande Complication: It’s like the Swiss Army knife of watches—perfect for scheduling your multiple personalities—and features a reversible case.
• Rolex Oyster Perpetual “Celebration”: Colourful enough to match any of your fashion phases, from boho chic to punk rock.
Cancer: The sentimental
Patek Philippe Calatrava (Photo: courtesy of Bonhams)
June 21-July 22
Personality traits: Nurturing, sentimental, intuitive, protective.
Cancer, your watch should be as deep and meaningful as your last heart-to-heart.
Recommended watches:
• Patek Philippe Calatrava: So classy and sentimental, it might cry during sad movies with you.
• Longines Master Collection: Because who doesn’t need a timeless piece when you’re committed to making memories?
Leo: The showstopper
Audemars Piguet Royal Oak Offshore Selfwinding Chronograph (Photo: courtesy of Audemars Piguet / diode SA - Denis Hayoun)
July 23-August 22
Personality traits: Charismatic, confident, dramatic, generous.
Leo, your watch isn’t just an accessory; it’s the main event.
Recommended watches:
• Audemars Piguet Royal Oak Offshore Selfwinding Chronograph: It’s louder than your personality, and that’s saying something.
• Cartier Ballon Bleu: So shiny, people will need sunglasses but still won’t be able to look away.
Virgo: The perfectionist
Van Cleef & Arpels Lady Arpels Ballerine Enchantée Pavée (Photo: courtesy of Van Cleef & Arpels / Clément Rousset)
August 23-September 22
Personality traits: Practical, intelligent, reliable, highly critical.
Virgo, your timepiece must meet your high standards of excellence—no pressure, watchmakers!
Recommended watches:
• Van Cleef & Arpels Lady Arpels Ballerine Enchantée Pavée: For counting every beautiful, perfectly aligned star.
• Breitling Navitimer: It’s like having a personal assistant on your wrist.
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Libra: The harmonious
Jaeger-LeCoultre Reverso (Photo: courtesy of Jaeger-LeCoultre)
September 23-October 22
Personality traits: Diplomatic, charming, idealistic, balanced.
Libra, your watch should be as balanced and aesthetically pleasing as your most harmonious relationships.
Recommended watches:
• Jaeger-LeCoultre Reverso: So elegantly symmetrical, it could double as a diplomatic tool.
• Chopard Happy Sport: As the name suggests, it’s like a peace treaty, but made fashion.
Scorpio: The mysterious
Hublot Big Bang Unico Carbon Canada 42 mm (Photo: courtesy of Hublot)
October 23-November 21
Personality traits: Intense, passionate, secretive, dynamic.
Scorpio, your watch needs to be as intriguing and formidable as you are—bonus points for spy features.
Recommended watches:
• Hublot Big Bang Unico Carbon Canada: It’s as explosive as your secret life.
• Tag Heuer Monaco: Perfect for plotting world domination—or a weekend getaway.
Sagittarius: The adventurer
IWC Schaffhausen Pilot’s Timezoner Chronograph (Photo: courtesy of IWC Schaffhausen)
November 22-December 21
Personality traits: Independent, optimistic, enthusiastic, adventurous.
Sagittarius, you need a watch that’s as ready for adventure as you are—whether it’s exploring the real-world Amazon or investing in the next online one.
Recommended watches:
• IWC Pilot’s Timezoner Chronograph: It’s ready for take-off, always prepared for your next spontaneous trip.
• Arnold & Son Nebula 41.5 Gold: Perfect for time-travelling to ancient civilisations or future cities.
Capricorn: The achiever
Vacheron Constantin Patrimony self-winding (Photo: courtesy of Vacheron Constantin)
December 22-January 19
Personality traits: Disciplined, ambitious, practical.
Capricorn, your watch should not only tell time but also tell everyone around you that you mean business. Always.
Recommended watches:
• Vacheron Constantin Patrimony Selfwinding: Give it a moustache and call it sir: it’s the CEO of watches.
• Rolex Explorer: Crafted like a luxury tank, it’s ready for corporate battlefields and boardrooms alike.
Aquarius: The innovator
Richard Mille RM UP-01 Ferrari (Photo: courtesy of Richard Mille)
January 20-February 18
Personality traits: New-age, intellectual, innovative, humanitarian, independent.
Aquarius, your watch should be as inventive and nonconformist as your revolutionary plans for the future. Who says a watch can’t be a tool for change?
Recommended watches:
• Breitling Superocean Heritage 42: So vibrant it might just redefine the colour blue—perfectly suited to those who live to turn the world upside down.
• Richard Mille RM UP-01 Ferrari: This watch doesn’t just tell time, it defies it—like a sci-fi gadget on your wrist, ready for your next big idea.
Pisces: The dreamer
Chopard Happy Sport Métiers d’Art (Photo: courtesy of Chopard)
February 19-March 20
Personality traits: Artistic, compassionate, intuitive, empathetic, imaginative.
Pisces, your watch isn’t just for tracking time—it’s for inspiring your next masterpiece. Each tick is a reminder of your boundless imagination.
Recommended watches:
• Carl F Bucherer Patravi ScubaTec: Dive deep into your dreams with a watch that’s as adventurous and colourful as your wildest fantasies.
• Chopard Happy Sport Métiers d’Art: With a design as unique as your creative visions, this watch is practically a mood board on your wrist.
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