Prada’s 2024 holiday campaign invites you to a festive dinner party like no other. Shot by acclaimed fashion photographer Willy Vanderperre, the campaign captures the season’s spirit with a lavish dining table at its heart, showcasing the essence of Prada’s artistry. The scene adorns signature Prada porcelain and crystal alongside Milan pastry shop Marchesi 1824’s exquisite confections. From intricately decorated panettone to tiered cakes, each element pays homage to Milanese traditions while adding a playful charm.
The campaign offers pieces that seamlessly blend heritage with contemporary design. The collection features the playful revival of Prada’s iconic Trick robots—quirky, nostalgic ornaments with a personalised touch. These elements aren’t just for show; they’re thoughtful creations that make standout gifts or a great addition to your festive wardrobe.
The Prada ‘Trick,’ a whimsical robot toy originally crafted 20 years ago for the fall-winter 2004 menswear collection, returns as a novel decorative ornament (Photo: courtesy of Prada)
From left: Kelvin Harrison Jr, Maya Hawke and Louis Partridge (Photo: courtesy of Prada)
Stars at the table
Kelvin Harrison Jr is an award-winning actor known for his performances in Waves (2019), Chevalier (2022) and The Trial of the Chicago 7 (2020).
Karina is the leader of Aespa, the globally celebrated K-pop group that continues to break records and redefine music and fashion.
Maya Hawke is a multifaceted talent, recognised for her role in Stranger Things and her musical career, with albums such as Blush (2020) and Moss (2022).
Louis Partridge is an acclaimed actor known for his roles in Enola Holmes (2020), Pistol (2022) and Alfonso Cuarón’s Disclaimer (2024).
Prada Arqué shoulder bag (Photo: courtesy of Prada)
Nappa leather ballerinas with studs (Photo: courtesy of Prada)
Teddy bag charm with metal ring (Photo: courtesy of Prada)
Prada Galleria patent Saffiano mini-bag (Photo: courtesy of Prada)
Large Prada Buckle suede bag with belt (Photo: courtesy of Prada)
Extra large leather handbag (Photo: courtesy of Prada)
Shearling shoulder bag (Photo: courtesy of Prada)
Prada Arqué leather shoulder bag (Photo: courtesy of Prada)
A collection made for gifting
Prada’s holiday collection redefines elegance through thoughtful, versatile designs. For women, iconic bags like the micro Galleria and the Arqué offer enduring style. A new nappa leather design takes inspiration from archival accessories, combining pleats, chains and brass details to create a piece that adds distinctive character to any wardrobe. Nappa leather ballerinas also feature an elegant, tapered silhouette adorned with micro studs.
The Prada Buckle bag is available in leather and suede that blends simplicity and detail, functionality and elegance.
The playful Trick robots, revived from Prada’s archives, bring charm to the season.
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