The convergence of K-pop and fashion has created a powerful force in the global fashion industry. Korean celebrities, particularly K-pop idols, have transformed from mere brand ambassadors to successful fashion entrepreneurs, launching their own clothing lines and lifestyle brands.
Read more: K-drama chic: How Korean television is reshaping street style
Fans often view these brands as an extension of their favourite celebrities’ personalities, creating strong emotional connections with the products. These celebrity fashion lines resonate with Generation Z and Millennial consumers, who value authenticity and personal connection with brands.
G-Dragon: Peaceminusone
Launched by Bigbang’s G-Dragon in 2016, Peaceminusone is one of the K-entertainment world’s most notable success stories. The brand has gained international recognition through its distinctive streetwear aesthetic and high-profile collaborations with Nike. G-Dragon's unique style and artistic vision are reflected in the brand's designs, which often feature the signature daisy logo and bold graphics.
See also: Chanel Icon: G-Dragon’s most memorable style moments
Jessica Jung: Blanc & Eclare
Jessica Jung, former member of Girls’ Generation, established Blanc & Eclare in 2014. The brand began with eyewear but has since expanded into ready-to-wear fashion, accessories, and beauty products. The style icon’s storied history in one of K-pop’s most influential girl groups helped establish the brand’s presence in major Asian markets.
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BTS
BTS’ influence on fashion is equally significant. The group’s members have individually ventured into fashion collaborations. Suga partnered with Valentino as a brand ambassador and collaborated on exclusive collections. Meanwhile, Jimin became Dior’s global ambassador in 2023, contributing to special edition pieces that merge Korean aesthetics with French luxury. Additionally, Jin’s collaboration with Maple Story for merchandise collections showcased the intersection of gaming and fashion.
Read more: From stage to runway: K-pop idols-turned high-fashion models
IU: New Balance
IU, one of South Korea’s most successful solo artists, launched her collaboration with New Balance in 2021. She created limited edition collections that reflect her signature sophisticated yet casual style. Her influence has helped bridge the gap between high fashion and everyday wear.
See also: 7 things you might not know about IU
Hyun Bin
Crash Landing on You star Hyun Bin has made significant contributions to fashion through his collaborations with luxury brands and his influence on menswear trends. His partnerships with Tom Ford and other luxury houses have helped shape modern Korean menswear aesthetics.
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