HONG KONG, April 3, 2025 /PRNewswire/ -- The highly anticipated "IAB Hong Kong Digital Awards 2024" concluded successfully on 18 March at Hotel ICON, celebrating extraordinary achievements in digital marketing across Hong Kong. Over 300 industry leaders, digital marketers, brand representatives, and agency professionals gathered to recognize groundbreaking campaigns and innovative use of technology in marketing.
The coveted "Best Digital Campaign of the Year" was awarded to Bupa and DigiSalad for their exceptional AI-powered "Together For Your Health & Connected Care Expo - Blua Health Mobile App" campaign. Their innovative approach to integrating AI-driven solutions resonated deeply with the judges, setting a new benchmark for digital marketing excellence in Hong Kong.
In his welcome speech, Brian Hui, Chairman of IAB Hong Kong, stated that "Embrace AI and seize the power of digital to expand new markets. That is the key to surviving in today's fast-changing landscape". The Guest of Honor, Tony Wong, Commissioner for Digital Policy, stressed that AI is no longer an option but has become an essential tool widely adopted across various sectors. He stated: "The Government has not reduced its investment in AI in recent years and continues to promote the active adoption of AI technologies across bureaux and departments. In the future, we hope to gradually enhance support for the industry, helping businesses utilize AI tools more effectively".
This year, the awards expanded their scope with the addition of two new categories that reflect evolving industry trends: "Best Advocate of Social & Environmental Impact" and "Most Efficient Use of Budget Campaign". These additions underscore the industry's commitment to social responsibility and budget efficiency, bringing the total number of categories to eight. A total of 74 brands submitted over 200 entries, which were rigorously evaluated by a panel of 59 esteemed judges from diverse backgrounds including brands, agencies, academia, and technology platforms. Entries were assessed based on four key criteria: Strategy, Execution, Innovation/Creativity, and Results.
Key winners include:
- Best Advocate of Social & Environmental Impact (Gold): Standard Chartered Anti-Fraud Campaign (Brand: Standard Chartered Bank; Agencies: dentsu Hong Kong, Secret Tour)
- Best Branding Campaign (Gold): HSBC "Wealth Growing at Every Stage" Campaign (Brand: HSBC; Agencies: Omnicom Media Group, Saatchi & Saatchi)
- Best Use of Content Innovation (Gold): HSBC One x T1 - For Every Legendary One (Brand: HSBC; Agencies: Omnicom Media Group, Saatchi & Saatchi)
- Best Use of Data & Insights (Gold): Standard Chartered "In Times of Need" Campaign (Brand: Standard Chartered Bank; Agencies: dentsu Hong Kong, Hungry Digital)
- Best Use of Omnichannel Strategy (Gold): MTR* advertising - Taobao Double 11 Shopping Festival (Brand: Taobao; Agency: MTR* advertising - JCDecaux Transport)
- Best Use of Performance Marketing (Gold): Cathay Pacific Media-Active Ecology (Brand: Cathay Pacific; Agency: Digitas Hong Kong)
- Best Use of Technology (Gold): Together For Your Health & Connected Care Expo - Blua Health Mobile App (Brand: Bupa; Agency: DigiSalad)
- Most Efficient Use of Budget Campaign (Gold): No Clue Escape 唔知去邊亞 (Brand: AirAsia (Hong Kong & Macao); Agency: CLS Holiday (Flyagain Travel))
IAB HK Digital Awards remains the only non-profit-organized digital marketing awards event in Hong Kong, proudly supported by renowned sponsors including EternityX, Google, HKT, LinkedIn, Quantcast, Uni-China Group, and Yahoo.
Congratulations to all winners and participants for continuously pushing boundaries and setting new benchmarks in digital marketing excellence!
For high-resolution event photos, please visit here. PR Newswire is the Official Press Release Distribution Partner of IAB HK.
A grand group photo caps off the celebration.
The Executive Committee, Guest of Honor and sponsors join for a memorable photo.
"Together For Your Health & Connected Care Expo - Blua Health Mobile App" from Bupa was recognized as the “Best Digital Campaign of the Year”.
About IAB HK
IAB Hong Kong is the city's leading non-profit association dedicated to developing digital marketing standards and nurturing industry talent. Founded by comScore, Google, Meta, South China Morning Post, and Yahoo!, with PwC as a strategic partner, IAB HK represents the interests of media companies, platforms, agencies, and brands in the digital marketing ecosystem.
Full list of Winners for the 3rd edition of IAB HK Digital Awards
Category
Award
Brand / Agency
Campaign Name
Best Advocate of Social & Environmental Impact
Gold
Brand: Standard Chartered Bank
Agencies: dentsu Hong Kong, Secret Tour
Standard Chartered Anti-Fraud Campaign
Silver
Brand: Mannings, DFI Retail Group
Agency: MTWT Communications
Mannings 'Safe Disposal of Unused Medicines' Programme
Bronze
Brand: Bupa
Agency: DigiSalad
Together For Your Health & Connected Care Expo - Blua Health Mobile App
Best Branding Campaign
Gold
Brand: HSBC
Agencies: Omnicom Media Group, Saatchi & Saatchi
HSBC "Wealth Growing at Every Stage" Campaign
Silver
Brand: Uni-China Group - Hong Kong Market
Agencies: Hardchi Creative, The Bridge Agency
Hong Kong Market Eshop Launch Campaign
Bronze
Brand: Ocean Park Hong Kong
Agency: The Bread Digital
Ocean Park Halloween Fest 2024 Campaign
Merit
Brand: Cathay
Agencies: Digitas Hong Kong, Leo Burnett
Every Move Counts
Merit
Brand: HSBC
Agencies: Omnicom Media Group, Saatchi & Saatchi
HSBC Make Your Next Move, Make Your Mark Brand Campaign
Merit
Brand: HSBC
Agencies: Omnicom Media Group, Saatchi & Saatchi
HSBC Premier Elite Launch Campaign
Best Use of Content Innovation
Gold
Brand: HSBC
Agencies: Omnicom Media Group, Saatchi & Saatchi
HSBC One x T1 - For Every Legendary One
Silver
Brand: Ocean Park Hong Kong
Agency: The Bread Digital
Ocean Park Halloween Fest 2024 Campaign
Bronze
Brand: AirAsia (Hong Kong & Macao)
Agency: CLS Holiday (Flyagain Travel Limited)
No Clue Escape 唔知去邊亞
Merit
Brand: Cathay
Agency: MSL - Publicis Groupe
Airing an Unreal OOH for Hong Kong
Merit
Brand: Hang Seng Bank
Agency: Sunny Idea (HK)
Hang Seng Preferred Banking - Plan Smart for Every Dollar
Merit
Brand: Hang Seng Bank
Agency: Indigo Concept
Hang Seng Prestige Banking: The CFO Promotion
Best Use of Data & Insights
Gold
Brand: Standard Chartered Bank
Agencies: dentsu Hong Kong, Hungry Digital
Standard Chartered In Times of Need Campaign
Silver
Brand: Cathay Pacific
Agency: Digitas Hong Kong
Cathay Pacific Media-Active Ecology
Bronze
Brand: Cathay
Agency: Digitas Hong Kong
Data-driven audience segmentation campaign for Cathay Shop
Merit
Brand: Hang Seng Bank
Agency: Essencemediacom Hong Kong
Hang Seng Preferred Banking - Plan Smart for Every Dollar
Best Use of Omnichannel Strategy
Gold
Brand: Taobao
Agency: MTR* advertising - JCDecaux Transport
MTR* advertising - Taobao Double 11 Shopping Festival
Silver
Brand: Asahi
Agencies: dentsu Hong Kong, The Trade Desk
Asahi Dry Crystal Launch Campaign
Bronze
Brand: Ocean Park Hong Kong
Agency: EternityX Marketing Technology
Le Petit Prince 80th Anniversary Galactic Voyage 小王子80周年星空遊歷
Merit
Brand: Bupa
Agency: DigiSalad
Together For Your Health & Connected Care Expo - Blua Health Mobile App
Merit
Brand: HSBC
Agencies: Omnicom Media Group, Saatchi & Saatchi
HSBC "Unlock Real Potential" Loan Campaign
Merit
Brand: MTR Corporation
Agency: -
Queens' Chill Rewards
Best Use of Performance Marketing
Gold
Brand: Cathay Pacific
Agency: Digitas Hong Kong
Cathay Pacific Media-Active Ecology
Silver
Brand: Standard Chartered Bank
Agencies: dentsu, Teads
Leveraging AI Solutions to supercharge Standard Chartered's Credit Card Acquisition strategy
Bronze
Brand: DBS SME Banking
Agency: FABCOM
DBS Online Business Account Opening Upgrade Lead Generation Campaign
Merit
Brand: Cathay
Agency: Digitas Hong Kong
Cathay Shop: How segmentation strategy refines performance marketing
Merit
Brand: Standard Chartered Bank
Agencies: dentsu Hong Kong, Hungry Digital
Standard Chartered "Interest-ing Moments" Digital Deposits Campaign
Merit
Brand: Standard Chartered Bank
Agencies: dentsu Hong Kong, Hungry Digital
Standard Chartered In Times of Need Campaign
Best Use of Technology
Gold
Brand: Bupa
Agency: DigiSalad
Together For Your Health & Connected Care Expo - Blua Health Mobile App
Silver
Brand: Cathay Pacific
Agencies: Digitas Hong Kong, Adzymic Dynamic Advertising Platform
Cathay Pacific Flies High with DCO Flight Finder
Bronze
Brand: Hang Seng Bank
Agencies: VML Hong Kong, AIR Concepts
Hang Seng x Hazel Brand Campaigns
Most Efficient Use of Budget Campaign
Gold
Brand: AirAsia (Hong Kong & Macao)
Agency: CLS Holiday (Flyagain Travel)
No Clue Escape 唔知去邊亞
Silver
Brand: CSL Mobile
Agency: -
CSL's Concierge "Gangpiao" Hotline
Bronze
Brand: Cigna Worldwide General Insurance Company
Agencies: FABCOM, Hungry Digital
When Santa's 'Ho Ho Ho' Becomes 'Ho'spital
Best Digital Campaign of the Year
-
Brand: Bupa
Agency: DigiSalad
Together For Your Health & Connected Care Expo - Blua Health Mobile App
For the full list of finalists, click here.
Appendix 1: Judge List of IAB HK Digital Awards 2024
Category
Name
Company
Title
Best Advocate for Social & Environmental Impact
Catherine Tsui
-
Specialist, Social Sector and Philanthropy
Francis Ngai
Social Ventures Hong Kong
Founder and Chief Executive Officer
Grace Kerrison
-
Senior Executive, DEI & Sustainability Advocate
Jeff Chan
Vivaia
COO
Joe Jun Liao* (Lead)
Space is Ltd.
Co-founder + CEO
Ken Lo
SEED Foundation
Chief Executive Officer
Teddy Lui
Alibaba Entrepreneurs Fund
Chief Commercial Officer
Vivian Lee
Sino Group
Group GM, Corporate Marketing, Communications & Sustainability
Best Branding Campaign
Agnes Lung
Uni-China Group
Executive Director & Group Chief Marketing & Digital Officer
Akina Ho*
(Lead)
AllStarsWomen DAO
Co-Founder, The Global Head of Business Consultancy & Head of Asia Pacific Chapter
Andrea Wong
Shangri-La Group
Senior Vice President, Group Marketing & Communications
Bruce Lam
HKT
Chief Executive Officer, Consumer
Carmen Wong
foodpanda Hong Kong
Director of Marketing
Danny Chan
The Chinese University of Hong Kong
Lecturer
Tony Fu
Vita Green Health Products Co.,
Marketing Director
Best Use of Content Innovation
Andrew Li
Octopus Cards
Deputy General Manager (Marketing)
Janet Lam
Miele (Hong Kong)
Marketing Director
Mingjai
Anything But Limited
YouTuber & Founder
Roger Li
Yahoo Hong Kong
Senior Director, Ad Creative APAC
Ronald Wong
Tamjai International Company
Group Chief Marketing Officer
Tammy Ng
Hyatt Hotels Corporation
Vice President, Marketing, Asia Pacific
Tim Hung*
(Lead)
Blossom Lane Communications
Founder and CEO
Winnie Chan
Klook
Marketing Director, Hong Kong & Macau
Best Use of Data & Insights
Alexandra Lo
Nestlé
Head of Digital Marketing and Consumer Engagement
Andrew Chan
Hong Kong Jockey Club
Senior Manager, Membership Intelligence
Cedric Delzenne
Fifty-five the data company
Managing Director, APAC
Courtney Lau
OneDegree
Head of Growth
Ginnie Lam
SAP Emarsys
Regional Vice President, Greater China & SEA
Jingtao Ji*
(Lead)
Head of App & Measurement, Google Great China
Phyllis Ma
Hong Kong Disneyland
Director, Sales Strategies and Customer Excellence
Best Use of Omnichannel Strategy
Chi Fai Leung*
(Lead)
Chow Sang Sang
Associate Director - Omni Channel Business Integration
Howell Wong
SMCP Asia
Regional Director, Transformation and Operations
Isaac Kong
DBS Bank (Hong Kong)
Executive Director, Head of Digital, Consumer Banking Group
Jimmy Li
Harvey Nichols
Head of Brand Partnership
Mabel Lu
Danone
Global Vice President Digital Ecosystem & Transformation
Paul Yuen
The Mentholatum Company
Marketing Director
Teresa Fung
MTR Corporation
Chief Media and Business Development Manager
Best Use of Performance Marketing
Andy Wong
Mandarin Oriental Hotel Group
Regional Performance Marketing Director, Asia Pacific
Bonnie Mak
Samsung Electronics
Associate Director, Head of eCommerce, DtC
Cornelia Kwok
K11 Concepts Management
Head of Group CRM
Matthew Li
Decathlon Hong Kong
Head of Brand & Marketing
Nicole Chou
Meta
Director, Head of eCommerce, Greater China
Olivier Kuziner*
(Lead)
Ekimetrics
Managing Partner, APAC
Tracy Cheng
Viu
Senior Director, Marketing & Digital Strategy, SEA
Best Use of Technology
Andy Ann
NDN Group
Founder & Chairman
Anne Yeung
OneChain
Founder & CEO
Arthur Chan*
(Lead)
Snowball
Founder and CEO
Howard Kwong
Prudential plc
Chief Officer, MarTech and Digital
Kenny Chien
Cherrypicks
Chief Executive Officer
Matthew Chan
Dynamic Flywheel
Founder & CEO
Timothy Leung
HKAI Lab
Advisor
Yvonne Leung
Bupa
Director of Customer Transformation & Growth
Most Efficient Use of Budget Campaign
Cecilia Chan*
(Lead)
Colliers
Head of Mktg & Communications | HK & Senior Marketing Director, Asia | Valuation & Advisory Services
Eric Lin
Lee Kum Kee
General Manager, Hong Kong, Macau & Taiwan
Franklin Law
Ocean Park Corporation
Marketing Director
Hong Li
SA SA INTERNATIONAL
Director - eCommerce
Renee Sin
SmarTone
General Manager, Customer Segments
Rudi Leung
Hungry Digital
Founder & Director
Sonia Tai
Hong Kong Maxim's Group
Head of Business - Maxim's Cakes & Affiliated Brands