Ride-Hailing Market in Thailand to Reach USD 1.54 Billion by 2030: Maxim Thailand Joins Policy Forum to Address Key Industry Challenges

BANGKOK, March 31, 2026 — According to data presented during the seminar “Ride-Hailing at a Turning Point in Thailand: Business Models, Pricing, and Policy Options”, organized by the Thammasat University Research and Consultancy Institute (TURAC), the Thai ride-hailing market is projected to reach USD 1.54 billion by 2030, with major players including Maxim Thailand. Approximately 70 percent of users access ride-hailing services weekly, while drivers earn an average of THB 841 per day, and 77 percent report income growth.

Against this backdrop, Maxim Thailand participated in the forum, which brought together representatives from the Department of Land Transport, the Electronic Transactions Development Agency, the Thailand Consumers Council, ride-hailing platforms and drivers

During the meeting certain topics were discussed: industry overview, market size and growth, consumer and drivers insights, regulatory framework and economic impact of the industry.

Mr. Kittipos Jaipetch, Head of Legal and Government Relations at Maxim Thailand, stated: “Maxim Thailand reaffirmed its readiness to collaborate with all stakeholders and its commitment to supporting the development of the ride-hailing industry in Thailand, with the aim of delivering maximum benefits to users and society as a whole.”

As a platform representative, Maxim Thailand actively engaged with participants to gather diverse perspectives on pricing structures, market balance, and appropriate policy directions for the industry’s long-term development. To ensure sustainable operations, the company maintains a dedicated department overseeing commission levels and service quality.

Background Information

Maxim is a ride-hailing application that launched its service in Thailand in August 2022, starting from Chiang Mai. The company has since expanded its operations to 19 additional areas nationwide, including Chiang Rai, Lampang, Lamphun, Phitsanulok, Khon Kaen, Nakhon Ratchasima, Buriram, Udon Thani, Ubon Ratchathani, Bangkok, Ayutthaya, Pattaya, Chonburi, Rayong, Surat Thani, Koh Samui, Phuket, Hat Yai, and Hua Hin.

Maxim continuously develops its technology and related services to make transportation more convenient, accessible, and safe. The Maxim app for passengers and the Taxsee Driver app for drivers are among the world’s popular ride-hailing platforms, serving millions of users worldwide.

The company’s mission is to enhance user experience and help people travel and reach their goals efficiently.