Jakarta-based beauty technology company Social Bella has appointed renowned Indonesian makeup artist Archangela Chelsea as the makeup director of its beauty e-commerce site, Sociolla.
As the website’s beauty guru, Chelsea will share inspiring content about beauty trends, including tips and tricks about unique makeup.
Chelsea, who is an alumna of the Fashion Institute of Design and Merchandising in Los Angeles, has a long list of prominent clients, including Hollywood celebrities Olivia Munn, Olivia Culpo, Leighton Meester, Chriselle Lim, Jeannie Mai, Elizabeth Olsen and Alexandra Daddario.
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Chelsea said that makeup had had a steady presence in her life, as she started her career at the age of 16. “I’ve always been amazed with colors. When I was 15, I was introduced to makeup and it’s all about colors. It’s my turning point,” Chelsea said in her introductory video.
She also explained about what it takes for beauty enthusiasts to launch a career in Tinseltown. “My career in Hollywood has taught me that it’s not only about what you know, but also about who you know through the connections that you build, hard-work and persistence,” she said.
Upon her return to Indonesia in 2016, Chelsea met Social Bella cofounder and CMO Chrisanti Indiana. “For me, it’s a suitable platform for beauty enthusiasts and now I’m a part of this ecosystem. I’m in and I’m very excited about my role,” Chelsea said.
Chrisanti stated that Chelsea has a unique and bold personality. “With her extensive knowledge, she’ll be able to give inspiring content and insights for Indonesian women,” Chrisanti said in a statement.
Chelsea will also become a makeup guru of Pink University, an annual program on Sociolla that allows users to learn about makeups and skincare routines.
Established in 2015, Social Bella evolved from a beauty e-commerce platform to a large-scale, sustainable beauty ecosystem both online and offline. The company currently has several business units, including Sociolla, online platform for consumer reviews SOCO, lifestyle and beauty online media Beauty Journal and e-commerce site for mothers and families Lilla by Sociolla. (wir/wng)Artikel Asli