The worlds of sport and luxury are becoming more and more intertwined. Some sports have long been associated with luxury brands, especially financially demanding sports such as golf, tennis, and motorsports.
Yet, it is only fairly recently that the world’s most popular sport has been in the spotlight—18 years to be precise. In 2006, Hublot became the first luxury watch brand to forge a partnership with football, unifying fans under the banner "Hublot Loves Football”. As the UEFA Euro 2024, of which Hublot is the Official Watch, is upon us, let's explore Hublot's deep ties with the sport, its stars, and its role in major tournaments.
Read more: 3 great watches that evoke the sporting spirit
The Hublot referee board at Euro 2024
The first Euro tournament to sport the now iconic Big Bang-shaped fourth referee board, signaling substitutions and extra time, was Euro 2008 in Switzerland. The homeland of the Swiss watchmaker co-hosted the tournament with Austria. Fast forward to today, and Hublot is celebrating its fifth consecutive partnership with Euro 2024 in Germany.
But Hublot’s passion for sports timing doesn't stop there. Since 2010, they’ve been the official timekeeper of the Fifa World Cup, starting with the thrilling matches in South Africa. Their support extends to the Women’s World Cup, having backed the last three tournaments, including the 2023 event in Australia and New Zealand. As the popularity of women's football soars globally, Hublot remains at the forefront, ensuring every second counts.
See also: David Beckham’s iconic sporting moments through the years
Kylian Mbappé (Photo courtesy of Hublot)
Didier Deschamps (Photo courtesy of Hublot)
Hublot has built remarkable relationships with football legends across generations, from the late Pelé and Diego Maradona to Kylian Mbappé. These Hublot ambassadors, though from different eras, all share an extraordinary impact and unparalleled skill on the pitch.
Maradona, known for his unmatched skill and charisma, was the first legend to collaborate with Hublot. In 2012, the Argentine icon unveiled his own limited edition, King Power Maradona. Known for his unique style, Maradona famously wore two Hublot watches at once, one on each wrist.
Pelé, universally hailed as one of the greatest footballers of all time, joined Hublot in 2013. His elegance and mastery on the field align perfectly with Hublot’s ethos. Together, they not only created stunning timepieces but also built a football pitch in the Jacarezinho favela in Rio de Janeiro during the 2014 World Cup.
In 2018, Kylian Mbappé became the youngest player since Pelé to score in a World Cup final. The French star and Pelé appeared together for Hublot in 2019, marking Pelé’s last public appearance for the brand. Mbappé, a symbol of modern football excellence, is expected to be the star of Euro 2024. He is coached by Didier Deschamps who happens to be a Friend of Hublot.
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Hublot Big Bang eGen3 UEFA Euro 2024 in titanium
Introducing the Hublot Big Bang eGen3 UEFA Euro 2024, a watch that blends luxury and technology for football aficionados. This limited edition timepiece, with only 100 pieces available, boasts a sleek 44mm titanium case and a scratch-resistant sapphire crystal. The comfortable rubber strap and deployant buckle ensure a secure fit while Hublot’s One Click system lets you easily personalise the watch with your favorite team colors, creating a deeper connection with the tournament.
Powered by the advanced Qualcomm Snapdragon Wear 4100+ processor, this watch delivers exceptional performance with features like GPS, Bluetooth, Wi-Fi, and NFC connectivity. The real highlight? It keeps you updated with live scores of each match, ensuring you never miss a moment of the action.
This article was generated with help from AI. We are dedicated to bringing you into our world with more meaningful content, and AI is allowing us to explore this frontier and deliver more content you will love.
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