The Cheung Sha Wan residential project Echo House, developed by Chinachem in collaboration with the Urban Renewal Authority, launched its first round of sales today (October 27). All 198 units listed across three price lists were sold out. On Friday, 11,148 applications were received, resulting in an oversubscription of more than 55 times for the 198 units offered.
By 4:37 PM, market sources confirmed that all 198 units in the first round of sales had been sold out.
According to the developer, two related buyers spent a total of HK$44.85 million to purchase nine one-bedroom units. The majority of the large-scale buyers are investors looking to capitalise on rental returns in West Kowloon.
Prospective buyers arrived at the venue in batches, with crowds lining up, even extending outdoors at times. The scene was lively, with the A group period selling 107 units by 2:30 PM, with the remaining 91 units sold during the B group period.
Sammy Po Siu-ming, CEO of Midland Realty's residential division, reported that a large buyer spent nearly HK$50 million on nine one-bedroom units for rental purposes. The majority of buyers were from Kowloon (around 60%), followed by the New Territories (30%) and Hong Kong Island (10%). The estimated rent per square foot is around HK$60, with a rental return rate of about 4.5%. Roughly 70% of the buyers were end-users, while 30% were investors.
Louis Chan Wing-kit, Asia Pacific vice chairman of the residential division at Centaline said that 80% of their buyers were local, with 30% being investors. Two large buyers spent about HK$30 million on four units, and he anticipated that the entire first-phase batch would be sold out by the end of the day.
The first round of sales featured 198 units, with discounted prices ranging from HK$4.545 million to HK$12.59 million, and per-square-foot prices between HK$13,252 and HK$21,192. The lowest-priced unit was a 343-square-foot, one-bedroom apartment on the 7th floor, priced at HK$4.545 million.
Echo House is Hong Kong's first private residential project built using Modular Integrated Construction (MiC). The project includes a three-story commercial podium. Chinachem won the development rights in April 2020 for HK$912.8 million, with a total gross floor area of about 104,100 square feet, translating to a land cost of HK$8,743 per square foot.
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