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ChineseToday | Coffee roaster adapts to growing specialty coffee market in Shenyang

XINHUA

發布於 07月01日02:23 • Pan Yulong

SHENYANG, July 1 (Xinhua) -- Liu Jiadi's journey as a coffee roaster in Shenyang, capital city of northeast China's Liaoning Province, comes from his adaptation to the evolving coffee market. As the demand for specialty coffee grows, Liu has transformed his shop into a dual-purpose space, serving as a cafe and a roasting studio. His commitment to quality and customization has allowed him to cater to both individual customers and specialty coffee shops.

Ten years ago, Liu and his friend co-founded the coffee shop. Recognizing the increasing demand for high-quality coffee, Liu invested in his skills and equipment, learning online and seeking professional training in Beijing. This dedication to mastering roasting techniques has enabled him to offer tailored roasting plans that highlight the unique characteristics of different coffee beans.

The coffee sector is expanding, with more people entering the industry, contributing to its development. Liu observes this trend positively. "Coffee roasters can conduct large-scale roasting for some brands or, like me, run their own shops, offering customized, meticulously crafted products for clients," Liu said.

Liu Jiadi ® packs coffee beans for a customer at a coffee market in Shenyang, northeast China's Liaoning Province, June 21, 2025. (Xinhua/Pan Yulong)
Liu Jiadi roasts coffee beans at his shop in Shenyang, northeast China's Liaoning Province, June 26, 2025. (Xinhua/Pan Yulong)
Liu Jiadi (1st R, on the stage) works as a technical referee at a competition during the 2025 China Coffee Cupping Competition Dalian Division in Dalian, northeast China's Liaoning Province, June 29, 2025. (Xinhua/Pan Yulong)
This photo taken on June 18, 2025 shows roasted coffee beans in Shenyang, northeast China's Liaoning Province. (Xinhua/Pan Yulong)
Liu Jiadi checks coffee beans via its aroma at his shop in Shenyang, northeast China's Liaoning Province, June 18, 2025. (Xinhua/Pan Yulong)
Liu Jiadi packs roasted coffee beans at his shop in Shenyang, northeast China's Liaoning Province, June 26, 2025. (Xinhua/Pan Yulong)
Liu Jiadi checks coffee beans via its aroma at his shop in Shenyang, northeast China's Liaoning Province, June 18, 2025. (Xinhua/Pan Yulong)
Liu Jiadi roasts coffee beans at his shop in Shenyang, northeast China's Liaoning Province, June 18, 2025. (Xinhua/Pan Yulong)
Tourists walk past Liu Jiadi's coffee shop in Shenyang, northeast China's Liaoning Province, June 18, 2025. (Xinhua/Pan Yulong)
Liu Jiadi roasts coffee beans at his shop in Shenyang, northeast China's Liaoning Province, June 26, 2025. (Xinhua/Pan Yulong)
This photo taken on June 5, 2025 shows a commercial area featuring coffee shops in Shenyang, northeast China's Liaoning Province. (Xinhua)
Liu Jiadi records logs while roasting coffee beans at his shop in Shenyang, northeast China's Liaoning Province, June 18, 2025. (Xinhua/Pan Yulong)
Liu Jiadi prepares coffee beans before roasting at his shop in Shenyang, northeast China's Liaoning Province, June 18, 2025. (Xinhua/Pan Yulong)
Liu Jiadi roasts coffee beans at his shop in Shenyang, northeast China's Liaoning Province, June 26, 2025. (Xinhua/Pan Yulong)
Liu Jiadi © works as a referee at a coffee brewing competition in Dalian, northeast China's Liaoning Province, June 28, 2025. (Xinhua/Pan Yulong)
Liu Jiadi roasts coffee beans at his shop in Shenyang, northeast China's Liaoning Province, June 26, 2025. (Xinhua/Pan Yulong)
Liu Jiadi puts coffee beans in place at a coffee market in Shenyang, northeast China's Liaoning Province, June 21, 2025. (Xinhua/Pan Yulong)
Liu Jiadi (3rd, L) works as a referee at a coffee brewing competition in Dalian, northeast China's Liaoning Province, June 28, 2025. (Xinhua/Pan Yulong)
Liu Jiadi takes pictures of roasted coffee beans at his shop in Shenyang, northeast China's Liaoning Province, June 18, 2025. (Xinhua/Pan Yulong)
Liu Jiadi © introduces coffee flavour to a customer at his shop in Shenyang, northeast China's Liaoning Province, June 18, 2025. (Xinhua/Pan Yulong)
Liu Jiadi ® talks with a coffee shop owner at a coffee market in Shenyang, northeast China's Liaoning Province, June 21, 2025. (Xinhua/Pan Yulong)
Liu Jiadi checks coffee beans during roasting process at his shop in Shenyang, northeast China's Liaoning Province, June 18, 2025. (Xinhua/Pan Yulong)■
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