British luxury fashion brand DAKS new Autumn/Winter 2022 Collection “Coming Home” tells the story of a young British couple’s aesthetic journey.
The “Coming Home” story is based on a couple who inherits a house within the affluent area of Richmond upon Thames in South West London. The area itself is rich in inspirational architecture, impressive open spaces and a community of eclectic and well-known faces.
The story follows the couple as they discover treasures preserved from the past and as they breathe new life into the garments and house. This journey is both a discovery of the enchanting environment of a new abode and neighbourhood, as well as a story about coming home to familiar ground.
Within the inherited house is a set of wardrobes containing previously cherished DAKS clothes and accessories. They represent timeless elements of the brand and showcase a classic British elegance.
The house décor is also a source of inspiration to the collection. From the wallpaper and soft furnishings to the intricate mouldings and stonework, these details provide a springboard for the season’s prints and motifs, adding another layer of authenticity.
