The 2024 Milan Fashion Week, which took place from September 17 to 23, was a spectacular showcase of creativity, innovation and high fashion. Being one of the Big Four fashion weeks, renowned Italian fashion houses such as Gucci, Prada, Versace, Bottega Veneta and more showcased their 2025 spring-summer collections, which attracted designers, models, fashion enthusiasts and media from around the world.
From BTS’s Jin and Gulf attending the Gucci show to Diesel using 14,800kg of denim scraps to create its set and more: these are our favourite moments from this year’s Milan Fashion Week.
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Fendi celebrates ‘the everyday’
For Fendi’s 2025 spring-summer collection, British designer Kim Jones traced the modern influence of 1920s style, delivering a collection that embodies lightness, craftsmanship, and sensuality.
“Bringing together the ready-to-wear and couture worlds of Fendi, the hand and machine-made, evening and daywear, there is an elevation and celebration of “the everyday” with the arrival of the Fendi centenary this season,” the show notes state.
Highlights of the collection include the unstructured clutch bag styled with charms, relaxed t-shirt silhouettes made from the finest suede croco leather, and combat boots paired with elegant silk tea dresses.
Marnis expands on playfulness
In Marni’s 2025 spring-summer collection VOL.2, designs became a conduit for magic!
Under Francesco Risso’s vision, the collection continues to expand on his playful approach, embracing a quieter yet profound transformation and focusing on the art and heart of design. A zoology of creatures—roses unfurling, glistening rhinestones, swaying fabric scraps, and literature pages hand-pasted onto jerseys are incorporated into sculptural silhouettes.
MaxMara blends discipline and chaos
MaxMara 2025 spring-summer collection takes inspiration from the discipline and chaos inherent in science and mathematics.
This has resulted in a collection of sleek and tailored pieces blending mathematical elegance with modernity. Expect the unexpected with innovative cuts and luxurious fabrics that celebrate both precision and artistry.
Prada embraces the superhero within
During the Milan Fashion Week, Prada’s 2025 spring-summer collection opened a dialogue between these contrasting realities, celebrating individuality and creativity.
Each look reflected a unique moment, merging elements from different eras to challenge chronology. The message was clear: embrace the superhero within—where infinite choices lead to transformative possibilities.
As expected, Prada’s front now was packed with Asian celebrities, including Aespa’s Karina, NCT’s Jaehyun, EnHypen members, Chinese actor Li Xian, Thai actress Jarinporn “Toey” Joonkiat, and Hong Kong singer Jeanne Ng, aka Kayan9896.
Moschino embraces its legacy
“Life is many attitudes—so is fashion,” said Franco Moschino, inspiring Adrian Appiolaza’s second collection for Moschino.
The collection embodies a spirit of play, which is essential to the Italian brand’s legacy—experimenting with clothes, words, patterns, and graphics. Household items and everyday wear become subjects of fascination.
The show opened with dresses draped from sheets and featured classic black “Tubino” dresses fused with printed silk housecoats, upholstery details on outerwear, and shoelaces transformed into a parka.
Tods taps into artisanal intelligence
Supermodels including Naomi Campbell, Maria Carla Boscono, and Irina Shayk took to the runway for Tods’ 2025 spring-summer 2025 show.
For Matteo Tamburini’s second collection, the designer taps into artisanal intelligence, translating it into a dream wardrobe for minimalists. Expect clean lines, supreme leather, rich colours and effortlessly chic aesthetic.
There were stars on Tods’ runways, but also stars watching the show, including NCT’s Jungwoo, Filipino style icons Pia Wurtzbach and Heart Evangelista, as well as Thai actors Suppasit “Mew” Jongcheveevat and Pakorn “Tul” Thanasrivanitchai.
Sportmax fills Brera Academy with monochromatic silhouettes
Sportmax filled Brera Academy, Milan’s public academy of fine arts, with monochromatic silhouettes, and illuminated it with a palette of mineral hues—aquamarine, sand, citrine and ruby—that echo the neo-classic courtyard.
Architectural jerseys and soft-tailored pieces enhance movement, while asymmetric, transparent and layered designs create a dynamic visual energy. Highlights included the debut of the Soffy bag, a soft purse with twisting “S” hardware, alongside structured outerwear, denim classics and leather gowns.
Gucci pays homage to the ‘60s
“A year later, this collection shows an accomplished journey of construction. Moment after moment, I have built my ideas for Gucci,” states Gucci’s creative director Sabato De Sarno in the show notes. “A casual grandeur that takes shape through my obsessions—tailoring, lingerie, leather, 60’s silhouettes, all combined with the tireless exploration of the heritage of this brand—and always with an irreverent attitude.”
Presented at Hoepli Library Gallery, such casual grandeur is evident in a collection blending men’s and women’s wardrobes.
Silhouettes pay homage to the ‘60s with structured jackets, shorts, and A-line skirts, while grand coats showcase couture craftsmanship. The color palette includes grey, Gucci Rosso Ancora, white, greens, and a hint of orange.
Key pieces like the Gucci Bamboo 1947 bag, reimagined jewelry, and flowing jersey dresses inspired by the ‘90s highlight the collection’s heritage and versatility, embracing everyday elegance.
Gucci ambassadors BTS’s Jin, NewJeans’s Hanni, Tatler cover star Gulf, Jessica Chastain, Dakota Johnson and more came to see the show.
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Versace brings a bold vision to life
Supermodels of the moment Gigi Hadid, Vittoria Ceretti, Mona Tougaard, Iiris Law and more reunited at Versace under the moonlight in Piazza Costello, as they took the runway of its spring-summer 2025 collection.
“Joy is a statement. Spurred by spontaneity, it is a reactive and resolute expression of freedom.”
This season, Donatella Versace brings her bold vision to life with a stunning array of abstract florals, 70s-inspired prints, pastel leather pieces, red tights and dazzling golden sequined numbers that shimmer like disco balls. The collection features playful mini shorts and flowy skirts that embody a carefree spirit, complemented by an enticing selection of statement bags.
“Prince of Versace” StrayKids’ Hyun Jin, as well as ambassadors of the house including Chinese singer Cai Xukun and Lusi Zhao came to watch the show.
Dolce Gabbana pays tribute to Madonna
Name a more iconic moment: The Queen of Pop and fashion, Madonna, witnessing Dolce Gabbana’s runway, which pays tribute to her legendary style.
The cone bra is beautifully incorporated into exquisite lingerie, dresses, and corsetry.
For the occasion, Korean star power took over the front row, with ambassador and actress Moon Ga-young, Itzy’s Yeji and Ateez’s Choi San.
Ferragamo embraces the balletic spirit
At Ferragamo spring-summer 2025, creative director Maximilian Davis unites the balletic spirit of various decades through its visual vocabulary.
Inspired by practice uniforms, second-skin cashmere cotton layers are twisted and tied, while freedom of movement is expressed with ballooning silhouettes like silk nylon opera coats and parachute dresses.
80s wardrobe influence are seen in oversised tailoring and technical tracksuits while accessories including a supple handbag and a reimagined Hug bag, highlighting the brand’s signature craftsmanship.
Bottega Veneta reminds people of adventures
Creative director of Bottega Veneta’s Matthieu Blazy evoked a new kind of power dressing through reminding people of adventures and pure imaginings through fashion.
“As a kid, there is the adventure of the everyday–there’s a feeling that anything could happen, no matter how fantastical and we are not so bound by regular expectations and conventions. The door is open to the possibility of strange realities and wonders, impossible scenarios that banish disillusion. This is about the power of sincerity over strategy,” states the creative director in the show notes.
Some incredible stars joined Bottega Veneta’s front row: international celebs Michelle Yeoh, Shu Qi, Tony Yang, Kendall Jenner and StrayKids’s I.N, as well a regional icons Rowoon, Jirawat “Dew” Sutivanichsak, Thanaerng and Guo Jingjing.
Diesel
“Diesel is denim.”
Glenn Martens, creative director of the brand which is known for its jeans, built an entire denim universe, showcasing the beauty of waste as well as the elevation of denim. The set was created from 14,800kg of denim scraps. After the show, the entire set will be reused and repurposed.
The spring-summer 2025 collection emphasizes circularity and innovative reuse of materials, such as repurposing denim waste into insulation and automotive products. Key pieces include denim micro shorts with extra-long fringing, a leather jacket mimicking denim, and a chambray slip dress adorned with fringing. Tailoring is crafted from double loom jacquard, while Prince of Wales checks are printed on PVC for bikinis and dresses.
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