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China's Yili wins global water drinks award with innovation practices

XINHUA

發布於 6小時前 • Chu Yi,Du Zheyu,Ma Zhiyi,Liu Yuxuan,Li Zhipeng
This photo taken on Oct. 29 shows that at the 2024 Global Water Drinks Congress held in Frankfurt, Germany, Yili Innovation Center Europe expert Gerrit Smit holds the Global Water Drinks Award on behalf of China's Yili Group. (Xinhua/Du Zheyu)
This photo taken on Oct. 29 shows that at the 2024 Global Water Drinks Congress held in Frankfurt, Germany, Yili Innovation Center Europe expert Gerrit Smit holds the Global Water Drinks Award on behalf of China's Yili Group. (Xinhua/Du Zheyu)

"This preserves the authentic flavor of high-quality tea. With just a twist and shake, a fresh bottle of tea is ready in three seconds," Yili expert introduced the company's innovative product, which gained an award in Germany.

FRANKFURT, Nov. 1 (Xinhua) -- How quickly can one make a fresh delicious cup of tea? For Chinese dairy giant Yili, the answer is just three seconds.

With its innovative product, INIKIN Brewed Tea, Yili has made this rapid experience possible and received global recognition, winning a prestigious water drink award on Tuesday night. The achievement, announced at the 21st Global Water Drinks Congress, a three-day event that concluded here on Wednesday, has garnered praise from industry experts and tea enthusiasts worldwide.

This photo taken on Oct. 30 shows that Yili Innovation Center Europe expert Gerrit Smit (left) introduces a product to a participant at the 2024 Global Water Drinks Congress held in Frankfurt, Germany. (Xinhua/Du Zheyu)
This photo taken on Oct. 30 shows that Yili Innovation Center Europe expert Gerrit Smit (left) introduces a product to a participant at the 2024 Global Water Drinks Congress held in Frankfurt, Germany. (Xinhua/Du Zheyu)

Gerrit Smit, an expert at Yili Innovation Center Europe, explained to Xinhua the technology behind the product: "Using optimal freshness technology, INIKIN employs a unique bottle cap that keeps freeze-dried tea powder separate from water, with no additives. This preserves the authentic flavor of high-quality tea. With just a twist and shake, a fresh bottle of tea is ready in three seconds," he said.

Richard Hall, chairman of Zenith Global, the event's organizer, commended Yili's product as a shining example of Chinese innovation in the beverage industry.

As the representative of the only invited Chinese company, Smit introduced a concept of harmonious coexistence between humanity, nature, and society, underscoring Chinese companies' commitment to green development in the global drinking water sector.

A robot is seen arranging boxes of milk at a milk production base of the Inner Mongolia Yili Industrial Group Co., Ltd. in Hohhot, north China's Inner Mongolia Autonomous Region, Feb. 11, 2020. (Photo by Li Zhipeng/Xinhua)
A robot is seen arranging boxes of milk at a milk production base of the Inner Mongolia Yili Industrial Group Co., Ltd. in Hohhot, north China's Inner Mongolia Autonomous Region, Feb. 11, 2020. (Photo by Li Zhipeng/Xinhua)

"At Yili, we take sustainability very seriously." He noted that Yili aims to achieve carbon neutrality across its entire supply chain by 2050.

The 21st Global Water Drinks Congress provided industry leaders, suppliers, customers and advisers with insights into the latest market trends, innovations, and challenges, while facilitating networking with key figures in the sector. ■

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