Starbucks to your doorstep in 30 minutes is now possible in China

South China Morning Post 發布於 2019年09月19日03:09 • Tracy Qu tracy.qu@scmp.com
  • Starbucks has forged a coffee delivery tie-up in China with Alibaba to take on growing competition
A woman taking a picture of her beverage at a Starbucks coffee shop in Beijing. Photo: AFP

China's consumers now can order Starbucks through Alibaba's smart speaker Tmall Genie and have their deliveries within 30 minutes, the latest example of the popularity of on-demand daily services among the world's biggest internet population.

The two companies announced their collaboration on Wednesday. The orders will be delivered by Alibaba's food delivery platform Ele.me. A special Starbucks edition of Tmall Genie sold over 10,000 pieces at a price of 199 yuan on Taobao, the e-commerce platform.

"We're excited to introduce an even more diverse and enriched experience on our platform through Starbucks voice ordering and provide a direct benefit to Chinese consumers within their daily routine," said Miffy Chen, general manager at Alibaba A.I. Labs, which leads the development of Tmall Genie, in a statement.

Through Alibaba's Tmall Genie, customers place an order using their voice and can track their order in real-time within the 30-minute delivery time frame. Members will soon be able to receive personalised recommendations when using voice commands to place orders that are tailored to previous order preferences and popular items from Starbucks seasonal menu.

Starbucks, Alibaba's Ele.me serve coffee delivery tie-up in China

Starbucks fans in China can also listen to the latest Starbucks in-store playlists through Alibaba's music streaming app, Xiami Music.

A view of the Shanghai Starbucks Reserve Roastery, the largest Starbucks coffee shop in the world, in Shanghai on Nov. 10, 2018. 10NOV18 SCMP/Simon Song

"We are focused on ensuring that Starbucks voice ordering is truly personal," said Molly Liu, vice-president and general manager, Digital Ventures, Starbucks China. "We look forward to offering our customers more convenient moments and new opportunities to engage with Starbucks on a single integrated platform as they move throughout the day."

Tech giants like Alibaba, Tencent and Baidu are competing to place more smart speakers in offices and homes as computing moves away from smartphones to voice-activated digital assistants.

"Throughout this year we expect Alibaba and Baidu will continue to spend in exchange for more users, given that scaling-up has become their top priority over monetisation," said Nicole Peng, the vice-president of mobility at Canalys said in a statement. "It's great for mass market education and fast consumer adoption, as consumers are paying very little for a device and the countless content and services."

Lining up for coffee? This barista took 34 orders in 49 seconds

The global smart speaker market increased 55.4 per cent in the second quarter of 2019 to reach 26.1 million units, according to Canalys, a technology market analysis firm. China has overtaken the US as the fastest growing smart speaker market, with Baidu replacing Google to become the world's second-largest smart speaker vendor after Amazon, according to the report.

There are over 30,000 paid items available through Baidu's Xiaodu speakers, including the Meituan-Dianping food delivery app, according to Jing Kun, Baidu's vice-president and general manager of its smart living group.

Alibaba is the parent company of the South China Morning Post.

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