Swarovski Opens New Concept Store at Times Square Hong Kong

Swarovski lifts the curtains on its new retail concept, dubbed New Retail Landscape, at Times Square Hong Kong.

Hot on the heels of the opening of its first and largest Asian flagship store in Shanghai last year, Swarovski has unveiled thefirstNew Retail Landscapestore inHong Kong. The idea is to immerse visitors in a sensational space wherein they can discover an array oftantalising crystal treasures.

Clad in the brand’s signaturebluetone, the Times Square store invites each visitor to live out a unique experiencein a candy-like dreamscapefilledwith a full spectrum of jewelry, watches,figurines,andaccessories.Mesmerising metallic finishes, fluted glass, chrome and silktouches weave throughout the space, withmyriadoctagonsadorningthe wallsinabreathtakingdisplay oflifestyle productsand pattern.

The new store will be the first in a series of five to be opened across the city. Represented byacombinationof five colors–white, pink, green, blue, and yellow – eachwill pay homagetotheshimmeringbeauty ofcrystal.