As cooler weather arrives in Japan, so do the flocks of tourists seeking its captivating blend of seasonal foliage, comforting cuisine, and widely beloved shopping districts. Each city is its own sort of melting pot, with iconic spots and hidden gems around every corner. A tailored guide can steer you towards the places you are sure to love.
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If you’re a timepiece enthusiast, you’ll find that Japan is just the place to be. Beyond its renown as the birthplace of Seiko watches, stroll down any bustling street and familiar names are bound to stick out—from highly esteemed independents and homegrown makers to Swiss horology’s cream of the crop.
Arranged by location, here are some must-visit destinations for watch lovers who are headed to this dynamic landscape soon:
Tokyo
Genevan luxury watch manufacturer brand Patek Philippe seen in Ginza (Photo: Stanislav Kogiku/SOPA Images/LightRocket via Getty Images)
This bustling metropolis is a watch aficionado’s mecca—with its heart set in Ginza, a district renowned for its upmarket boutiques and stylish promenades. Easily spend a full day here, walking along its boulevards and visiting the shops of luxury heavyweights like Rolex, Omega, Patek Philippe, and many more.
While there, be sure to snap a photo by the famous Seiko House Clock Tower and explore a comprehensive range of the Japanese watchmaker’s diverse collections at the flagship store. To further satisfy one’s fascination with timekeeping, don’t miss a visit to Ginza’s Seiko Museum and delight in its collection of historical timekeeping devices.
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If you’re seeking a more eclectic experience, make a day out of trips to Akihabara and Harajuku. Respectively known as havens for electronics and street fashion, these vibrant hubs are likewise teeming with watch shops, both new and secondhand.
Morioka
North of Tokyo, Morioka is home to the visually arresting Grand Seiko Studio Shizukuishi. It is here, within the striking edifice, that all of the brand’s 9S mechanical timepieces are meticulously manufactured and assembled by dedicated takumi.
Whereas the Seiko Epson factory is a bit more private, this destination in the quiet forest of the Iwate Prefecture welcomes visitors on guided tours, providing a unique opportunity to witness the Japanese watchmaking process firsthand. Getting a reservation can be tricky; so to ensure your spot, book online weeks or even months before.
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Nagano
A shopping street in Matsumoto (Photo: Panuwat Dangsungnoen/Getty Images)
If you happen to be in central Japan, the Matsumoto Timepiece Museum in Nagano is a must-visit. Spread over three levels is its vast collection of watches and clocks from inside and outside Japan, including rare pieces from around the world.
An “Instagrammable” spot for tourists, this museum also offers interactive exhibits and educational programs for adults and children, making it an engaging experience for the entire family.
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Osaka
A packed shopping arcade in Dotonbori, Osaka (Photo: Torsakarin/Getty Images)
Japan’s second-largest city may be regarded as Tokyo’s more laid-back cousin, but it offers an equally vibrant watch scene that blends tradition and modernity. You’ll likely find yourself returning more than once to Dotonbori, which is packed with shops from luxury brands and Japanese independents.
A good walk from here also leads into Namba, a vibrant neighbourhood known for its traditional markets and modern shopping centres. Discover unique watches here, then take a train ride to the nearby Umeda district, known for its upscale boutiques in malls like Grand Front Osaka and HEP FIVE.
See also: The cultural wanderer’s guide to Kyoto, Japan
From its bustling cities to the serene countryside, Japan is truly a paradise for watch enthusiasts. Immerse in the rich history of Japanese watchmaking, discover unique watches and grail pieces, and experience the passion and craftsmanship that define this incredible country on your next visit.
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