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Taylor Swift與新男友Travis Kelce出街必帶的小眾手袋品牌Aupen究竟有什麼來頭?連Kylie Jenner、Hailey Bieber都愛不釋手!

Vogue Hong Kong

更新於 2023年10月17日03:28 • 發布於 2023年10月16日10:54 • Vogue Hong Kong
NEW YORK, NEW YORK - SEPTEMBER 13: Singer/actress Selena Gomez is seen leaving VMAs After Party Hosted by Diddy on September 13, 2023 in New York City. (Photo by Gilbert Carrasquillo/GC Images)
NEW YORK, NEW YORK - SEPTEMBER 13: Singer/actress Selena Gomez is seen leaving VMAs After Party Hosted by Diddy on September 13, 2023 in New York City. (Photo by Gilbert Carrasquillo/GC Images)
NEW YORK, NEW YORK - SEPTEMBER 13: Singer/actress Selena Gomez is seen leaving VMAs After Party Hosted by Diddy on September 13, 2023 in New York City. (Photo by Gilbert Carrasquillo/GC Images)
NEW YORK, NEW YORK - SEPTEMBER 13: Singer/actress Selena Gomez is seen leaving VMAs After Party Hosted by Diddy on September 13, 2023 in New York City. (Photo by Gilbert Carrasquillo/GC Images)
Photo courtesy of Instagram @haileybieber
Photo courtesy of Instagram @haileybieber
Photo courtesy of Instagram @haileybieber
Photo courtesy of Instagram @haileybieber
Photo courtesy of Instagram @haileybieber
Photo courtesy of Instagram @haileybieber
Photo courtesy of Instagram @haileybieber
Photo courtesy of Instagram @haileybieber
LONDON, ENGLAND - MAY 17: Hailey Bieber arrives at the Rhode UK launch party at Chiltern Firehouse on May 17, 2023 in London, England. (Photo by Neil Mockford / Ricky Vigil M/GC Images)
LONDON, ENGLAND - MAY 17: Hailey Bieber arrives at the Rhode UK launch party at Chiltern Firehouse on May 17, 2023 in London, England. (Photo by Neil Mockford / Ricky Vigil M/GC Images)
LONDON, ENGLAND - MAY 17: Hailey Bieber arrives at the Rhode UK launch party at Chiltern Firehouse on May 17, 2023 in London, England. (Photo by Neil Mockford / Ricky Vigil M/GC Images)
LONDON, ENGLAND - MAY 17: Hailey Bieber arrives at the Rhode UK launch party at Chiltern Firehouse on May 17, 2023 in London, England. (Photo by Neil Mockford / Ricky Vigil M/GC Images)
NEW YORK, NEW YORK - NOVEMBER 08: Kylie Jenner is seen on November 08, 2022 in New York City. (Photo by Gotham/GC Image)
NEW YORK, NEW YORK - NOVEMBER 08: Kylie Jenner is seen on November 08, 2022 in New York City. (Photo by Gotham/GC Image)
NEW YORK, NEW YORK - NOVEMBER 08: Kylie Jenner is seen on November 08, 2022 in New York City. (Photo by Gotham/GC Image)
NEW YORK, NEW YORK - NOVEMBER 08: Kylie Jenner is seen on November 08, 2022 in New York City. (Photo by Gotham/GC Image)
Photo courtesy of Instagram @ashleyparklady
Photo courtesy of Instagram @ashleyparklady
Photo courtesy of Instagram @ashleyparklady
Photo courtesy of Instagram @ashleyparklady
Photo courtesy of Instagram @ashleyparklady
Photo courtesy of Instagram @ashleyparklady

新晉手袋品牌Aupen成功彈起,憑藉極具雕塑感的獨特外觀俘虜一眾頂流明星,看看這個成立僅一週年的品牌有什麼過人之處吧!

一旦某位大牌明星上身一件低調的單品,往往會引發追隨和連環效應,其他明星藝人和時尚博主很快也會效仿。Aupen手袋便是如此。2022年11月,Kylie Jenner背著Aupen Fearless系列手袋漫步於紐約街頭,該款手袋將幾何邊緣與柔和曲線完美融合,憑著極高的吸睛度促使了品牌的熱銷,此時該品牌僅誕生了一個月。從那時起,這個「橫空出世」的手袋品牌便吸引了Taylor Swift、Hailey Bieber、Selena Gomez、Ashley Park等當紅明星的擁護。今回跟隨編輯的腳步,解析這個僅誕生一年的品牌為何深受名流們的青睞!

1/ 獨特的品牌理念:環保 x 奢華

Aupen由新加坡設計師Skye Tan創立,該品牌利用色彩理論和對不同色調如何影響人的情緒的研究,創造出令人感覺良好的設計,這與如今流行的「多巴胺穿搭」如出一轍。

Photo courtesy of Aupen
Photo courtesy of Aupen
Photo courtesy of Aupen
Photo courtesy of Aupen

Aupen以雕塑感造型而聞名,其設計靈感源於藝術和建築,Aupen的設計理念是擁抱不規則,真正領悟日常生活中存在的瑕疵之美。例如,Brooklyn系列的設計結構來源於紐約的Brooklyn Bridg,生活周遭的一切事物都可以成為Aupen的設計靈感。

與此同時,Aupen向可持續時尚進發,倡導無公害價值觀,品牌意識到時尚產業的原材料和製造過程等對環境帶來的影響,因此採用非動物皮革製成手袋,堅持美觀和耐用的最高標準,以精湛的製作工藝重新定義了奢華。

Photo courtesy of Aupen
Photo courtesy of Aupen
Photo courtesy of Aupen
Photo courtesy of Aupen

2/ 當紅明星紛紛背上身!

Taylor Swift

Taylor Swift與NFL美式足球明星Travis Kelce出席SNL慶功宴,兩人牽手正式公開新戀情!Taylor Swift以一套摩登知性造型亮相,身穿GANT格紋大衣,Versace黑色緊身胸衣和西裝褲與手上的Aupen Nirvana系列手袋作顏色呼應,雕塑感手袋造型為整體造型增添趣味性。

在 Instagram 查看这篇帖子

Vogue Hong Kong (@voguehongkong) 分享的帖子

早在今年8月,Taylor Swift已上身過該款手袋,出席了Jack Antonoff和Margaret Qualley在新澤西州的排練晚宴,腳上穿著Stuart Weitzman一字帶涼鞋,身穿Hill House黑色套裙,手袋上的不對稱剪裁和編織帶設計令整體造型休閒而時髦,可見該款手袋的功能設計使其適用於各種場合。

在 Instagram 查看这篇帖子

AUPEN (@aupenofficial) 分享的帖子

Selena Gomez

Taylor Swift的好姐妹也要具備時尚嗅覺!Selena Gomez在上個月離開2023年VMAs頒獎典禮時,便手持Aupen Purpose Ice手袋,與亮麗的Undone by Kate定製紫色緞面緊身胸衣禮服裙相映成趣,彰顯華麗而浪漫的格調。

NEW YORK, NEW YORK - SEPTEMBER 13: Singer/actress Selena Gomez is seen leaving VMAs After Party Hosted by Diddy on September 13, 2023 in New York City. (Photo by Gilbert Carrasquillo/GC Images)
NEW YORK, NEW YORK - SEPTEMBER 13: Singer/actress Selena Gomez is seen leaving VMAs After Party Hosted by Diddy on September 13, 2023 in New York City. (Photo by Gilbert Carrasquillo/GC Images)
NEW YORK, NEW YORK - SEPTEMBER 13: Singer/actress Selena Gomez is seen leaving VMAs After Party Hosted by Diddy on September 13, 2023 in New York City. (Photo by Gilbert Carrasquillo/GC Images)
NEW YORK, NEW YORK - SEPTEMBER 13: Singer/actress Selena Gomez is seen leaving VMAs After Party Hosted by Diddy on September 13, 2023 in New York City. (Photo by Gilbert Carrasquillo/GC Images)
NEW YORK, NEW YORK - SEPTEMBER 13: Singer/actress Selena Gomez, handbag detail, is seen leaving VMAs After Party Hosted by Diddy on September 13, 2023 in New York City. (Photo by Gilbert Carrasquillo/GC Images)
NEW YORK, NEW YORK - SEPTEMBER 13: Singer/actress Selena Gomez, handbag detail, is seen leaving VMAs After Party Hosted by Diddy on September 13, 2023 in New York City. (Photo by Gilbert Carrasquillo/GC Images)

Hailey Bieber

在2023 Coachella上,Hailey Bieber用Aupen Purpose黑色手袋打造美式休閒風格,ÉTERNE白色吊配搭Acne Studios水洗牛仔褲,Streets Ahead黑色腰帶塑造優越的身形比例,Vintage Gucci太陽眼鏡、Ambush棒球帽以及螢光綠色美甲增添造型小巧思。

Photo courtesy of Instagram @haileybieber
Photo courtesy of Instagram @haileybieber
Photo courtesy of Instagram @haileybieber
Photo courtesy of Instagram @haileybieber
Photo courtesy of Instagram @haileybieber
Photo courtesy of Instagram @haileybieber
Photo courtesy of Instagram @haileybieber
Photo courtesy of Instagram @haileybieber

Hailey Bieber於今年5月出席在英國倫敦Chiltern Firehouse舉辦的個人品牌Rhode發佈會,她以一身N21 2023早秋系列銀色閃光長裙出席,與銀色眼妝進行呼應,肩背Aupen Purpose系列手袋,奏響自由隨性的風格韻律。

LONDON, ENGLAND - MAY 17: Hailey Bieber arrives at the Rhode UK launch party at Chiltern Firehouse on May 17, 2023 in London, England. (Photo by Neil Mockford / Ricky Vigil M/GC Images)
LONDON, ENGLAND - MAY 17: Hailey Bieber arrives at the Rhode UK launch party at Chiltern Firehouse on May 17, 2023 in London, England. (Photo by Neil Mockford / Ricky Vigil M/GC Images)
LONDON, ENGLAND - MAY 17: Hailey Bieber arrives at the Rhode UK launch party at Chiltern Firehouse on May 17, 2023 in London, England. (Photo by Neil Mockford / Ricky Vigil M/GC Images)
LONDON, ENGLAND - MAY 17: Hailey Bieber arrives at the Rhode UK launch party at Chiltern Firehouse on May 17, 2023 in London, England. (Photo by Neil Mockford / Ricky Vigil M/GC Images)

Kylie Jenner

提及Aupen爆紅的原因,當然少不了Kylie Jenner的功勞。去年11月,Kylie Jenner於曼哈頓外出,用Aupen Fearless黑色手袋搭配黑色長款大衣和寬鬆牛仔褲,呈現了一個在秋冬季節最容易復刻的造型。

NEW YORK, NEW YORK - NOVEMBER 08: Kylie Jenner is seen on November 08, 2022 in New York City. (Photo by Gotham/GC Image)
NEW YORK, NEW YORK - NOVEMBER 08: Kylie Jenner is seen on November 08, 2022 in New York City. (Photo by Gotham/GC Image)
NEW YORK, NEW YORK - NOVEMBER 08: Kylie Jenner is seen on November 08, 2022 in New York City. (Photo by Gotham/GC Image)
NEW YORK, NEW YORK - NOVEMBER 08: Kylie Jenner is seen on November 08, 2022 in New York City. (Photo by Gotham/GC Image)

Ashley Park

美國演員Ashley Park因在Netflix喜劇《Emily in Paris》飾演Mindy Chen而為人熟知,她上身銀黑色禮服裙構築耀目視覺焦點,配搭與Selena Gomez同款的Aupen Purpose Ice手袋,手袋上的銀色流蘇展現當代美學格調,可見這款匯集匠心技藝與華麗外觀於一身的手袋非常適合出席隆重的場合。

Photo courtesy of Instagram @ashleyparklady
Photo courtesy of Instagram @ashleyparklady
Photo courtesy of Instagram @ashleyparklady
Photo courtesy of Instagram @ashleyparklady
Photo courtesy of Instagram @ashleyparklady
Photo courtesy of Instagram @ashleyparklady

EDITOR’S PICK

Aupen Purpose

$1,437.00

Aupen

Aupen Nirvana

$2,714.00

Aupen

Aupen Fearless Re-Edition

$2,714.00

Aupen

Aupen Brooklyn

$2,714.00

Aupen

Aupen Purpose Ice

$1,916.00

Aupen

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