Marilyn Monroe famously declared that “diamonds are a girl’s best friend” in 1949; now renowned international jewellery house Hearts On Fire is redefining this timeless sentiment. With a fresh brand identity, a stunning new collection and a highly anticipated store launch, Hearts On Fire is setting a new standard in the world of modern luxury jewellery.
Traditionally, diamonds have been reserved for rare and special occasions, tethered to life’s biggest moments and milestones, and otherwise stowed away in a vault. But Hearts On Fire is challenging this notion. If diamonds are meant to last forever, why not enjoy their blazing beauty every day, even in life’s simple, little moments? Embracing this philosophy, Hearts On Fire’s comprehensive rebranding urges women to wear their diamond jewellery with ease and attitude, all the time.
On model: Barre Pavé Bands, Barre Floating Diamond Rings and Barre Floating Single Diamond Pavé Necklace (Photo: Hearts On Fire)
On model: Barre Floating Diamond Small Hoops, Barre Floating Diamond Choker (Photos: Hearts On Fire)
On model: Barre Pavé Band, Barre Pavé Bangle, Barre Floating Diamond Pavé Bangle andBarre Floating Diamond Bangle (Photos: Hearts On Fire)
Since 1996, Hearts On Fire has been obsessed with artistry, rooted in craftsmanship and expertise, delivering unparalleled perfection and consistency in cut, polish and proportion. A cut above the rest, Hearts On Fire’s diamonds radiate a vibrant fire, a testament to the brand’s finely honed skills over almost three decades. Known for its unconventional and bold style, its masterful, precise cuts form the perfect scintillating hearts and arrows pattern of every Hearts On Fire diamond, making each unique masterpiece shine powerfully bright.
Its latest collection, Barre, embodies the spirit of innovation, pushing the boundaries of ingenuity. Inspired by the vibrant energy of the metropolis, Barre breaks the rules of fine jewellery with uniquely set floating diamonds and graphic gold elements, making them the perfect luxury staples for your daily jewellery desires. Complementing the values of the collection is the brand’s global campaign, Light Unleashed, which celebrates Hearts On Fire’s legacy and future by shining a light on the concept of setting diamonds free and enjoying them often to truly unleash their brilliance.
From top: Barre Floating Diamond Ring,Barre Pavé Band, Barre Floating Diamond Ring (Photos: Hearts On Fire)
Barre Floating Diamond Necklace (Photos: Hearts On Fire)
From left: Barre Pavé Bangle,Barre Floating Diamond Pavé Bangle,Barre Floating Diamond Bangle (Photos: Hearts On Fire)
Hearts On Fire’s global presence continues to expand, with its latest retail space set to launch in Hong Kong in the summer of 2024, created in collaboration with acclaimed designer Joyce Wang. This new, glamorous boutique, showcasing the brand’s most coveted designs and its latest collection, invites women who identify with the Hearts On Fire brand—women who are ready to confidently shine, all day, every day.
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