"China speed" is an incentive for Decathlon to be faster and more innovative, said Elodie Latour, vice president of Decathlon China in a recent interview with Xinhua Correspondent Ma Zheng.
"Chinese consumers are very demanding. They want higher standards and they want them as soon as possible," said Latour, adding that this "China speed" is encouraging them to "speed up."
Produced by Xinhua Global Service■
