Switzerland Tourism expects a "bright recovery for travel from China to Switzerland" this year following the lifting of COVID-19 restrictions in China.
That's according to a top executive of Switzerland Tourism, the country's official tourism board headquartered in Zurich.
The organization also plans new initiatives to lure Chinese travelers.
Switzerland Tourism has been present in China for 25 years after establishing a representative office in 1998.
Produced by Xinhua Global Service
