Korean street food has evolved from humble food carts serving post-war sustenance to becoming a global cultural phenomenon that attracts millions of tourists and influences modern gastronomy. Its origins trace back to the markets of the Joseon Dynasty, but it was the aftermath of the Korean War that truly popularised these accessible, affordable meals. Traditional favourites like tteokbokki (spicy rice cakes) and eomuk (fish cakes) emerged as comfort foods during challenging economic times.
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This metamorphosis mirrors Korea’s journey from a war-torn nation to a cultural powerhouse, with street food playing a central role in both daily life and popular culture. Myeongdong in Seoul, once known primarily for shopping, has become an international street food destination, with vendors competing to create Instagram-worthy dishes that combine traditional Korean flavours with modern presentation.
Korean celebrities have inherently played a significant role in popularising street food. BTS members, particularly Jin and V, have frequently been spotted enjoying traditional street foods, with Jin’s love for gimbap (Korean rice rolls) becoming well-known among fans. Blackpink’s Lisa has shared numerous videos enjoying tteokbokki during their reality shows, whilst fellow member Jennie has expressed her fondness for bungeoppang (fish-shaped pastries filled with red bean paste).
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Korean variety shows like Running Man regularly feature street food challenges, popularising places to take a bite out of the best eats in town, such as Gwangjang Market, one of Seoul’s oldest and largest traditional markets. Gwangjang Market later gained further recognition after the Gohyang Kalguksu (hand-cut noodle) Stall was featured on Netflix’s Street Food series.
Social media has also revolutionised how street food is consumed and marketed, with popular food vloggers and content creators like Maangchi (@maangchi on Instagram) introducing Korean street food to global audiences through detailed recipes and cultural context. Not forgetting, mukbang (eating shows) has turned street food consumption into entertainment, with creators like Banzz (@eodyd188 on YouTube) and Dorothy (@dorothy5526 on YouTube) garnering millions of views for videos featuring traditional market foods.
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Contemporary Korean street food has embraced fusion elements, bridging cultural gaps through shared culinary elements whilst maintaining its cultural identity. New creations like Korean corn dogs stuffed with mozzarella and coated in unusual toppings have gone viral globally, with Got7’s Jackson Wang and Seventeen’s Mingyu sharing their experiences trying these modern interpretations on their social media accounts.
As Korean street food continues to evolve, it maintains its role as a vital part of Korean cultural identity whilst embracing innovation and global influences. From traditional market stalls to modern food trucks equipped with digital payment systems, the sector demonstrates remarkable adaptability whilst preserving its authentic charm and flavour. With continued support from celebrities, social media, and an ever-growing international fan base, thanks to the Hallyu, Korean street food will continue to thrive as a culinary icon.
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